Skip to Content
Get in touch

Automotive market research

Zero emissions, autonomous vehicles, diverse mobility, electrification, and greater regulatory control. The automotive industry is constantly evolving.

Our approach

For leading brands, innovation and profitability are delicately balanced against the changing landscape of societal, political, and environmental conditions.

Want to truly make a difference in ensuring the future of automotive is profitable and sustainable? Then it’s essential to understand changes in consumer needs and accelerate opportunities across manufacturers, dealers, and other automotive stakeholders. We have broad experience within the automotive industry, grounded in customer experience tracking for manufacturers and dealerships.

Sustainability is at the heart of what drives our ethos; striving towards this with a clear direction is something we passionately support through our automotive market analysis.

How we help

We have the right tools at our fingertips to conduct automotive market research – whether your focus is personal or commercial drivers, fleet managers, legislative decision makers or external stakeholders.

Customer experience

Looking to embed a customer centric culture based around insight? Our teams conduct a range of customer experience projects. From SMS-led short-form surveys to more in-depth qualitative or quantitative surveys. With our car market research you’ll truly understand the customer’s experience, ensure repeat purchases and optimise word of mouth recommendations.

Customer segmentation

When an industry is changing so quickly it’s a struggle to keep up. Understanding the attitudes and behaviors of customers – now and in the future is vital. Segmentation is a central starting point. It helps you better understand user groups, where they sit in terms of moving to new types of vehicles, ownership, usage models, and how these are changing over time.

Product development and pricing

Need to understand the appeal of new features, functionality, and benefits, as well as the price customers are willing to pay? We’ve developed product optimisation and pricing models across the industry to ensure development budgets are guided to yield optimum revenue benefit.

Case Studies

View all

Toyota – The&PartnershipBrand and model development

Learn More

Automotive manufacturerUnderstanding the customer journey for electric vehicles

Learn More

“The biometric research allowed us to go beyond scene-by-scene engagement to truly uncover key differences in relevancy and effectiveness of the two films to measure emotional connection and deeper engagement. We were delighted to be a partner in this UK “first” in advertising research.”

Volvo Head of Marketing
Featured reports
Sustainability Segmentation: how marketers can turn good intentions into green buying behaviors
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviors to be adopted across society, particularly when it comes to consumer choices.
Learn More
BrandVue’s Most Loved Eating Out Brands 2022
Welcome to BrandVue’s Most Loved Eating Out Brands 2022 – a recognition and celebration of the most emotively connected Eating Out brands in 2022, brought to you by Savanta.

Within this report, we reveal America’s most loved Eating Out brands – with performance rankings from across all major categories – Asian, burger, cafés & bakery, chicken, family style, frozen desserts, Italian or pizza, Mexican, sandwich, speciality.

Download the report below.
Learn More
Social media marketing (episode 3)
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 
Learn More
How Gen Z will change the world (vol.3)
Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.
Learn More
The fast fashion paradox and the second hand solution
Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?
Learn More
Delivering successful thought leadership
In an increasingly crowded marketplace, a successful thought leadership programme is a powerful tool to increase the profile of your brand.

Download our report now.
Learn More
Banking on the next generation eBook
How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape? Download the eBook to find out.
Learn More
Sports Sponsorship: How to ensure it works for you
Sports sponsorships present massive opportunities for brands, and we've been assessing the impact of sponsorship to get it right in the eyes of fans and participants.

Download our free guide below.
Learn More
Is the branch dead for business banking?
What is the small business experience and do they expect to use digital channels more in the future?

Download our free guide below.
Learn More
CXP Customer Experience Personalisation Audits
How to maximise revenues through building individual relationships between your customers and your brand.

Download it free below.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +1 (917) 768-2710