By understanding customer needs, behaviors and motivations, you’re giving your brand the best chance of success in this diverse, ever-evolving market.
With a deep appreciation of what it takes to build CPG brands, our team are experts in brand marketing, customer strategy and innovation. We advise on all areas of the marketing mix – putting your customer right at the heart of your decision making and clearly defining your unique point of difference.
If you’re looking for a team of CPG research experts ready to help you build and manage brands in a way that leads to sustainable and incremental growth, we’re right here!
How we help
Understand your target market
Map-out how and why businesses buy solutions. What triggers the need? Who’s involved? What matters to them? Where do they look? And who do they trust?
Develop compelling products and services
From identifying unmet needs and co-creating new solutions, to testing and refining existing late-stage concepts, we can supercharge the success of your next product or service.
Enhance your branding
Where is your brand now and where do you want to take it? We help you align internal and external perceptions. Attractive, achievable and ownable. It’s where you want your brand to be. Track progress, optimize initiatives, build business cases, and course correct.
Optimize marketing communications
Are you relevant to your audiences? Do your messages resonate? We can develop, test and optimize marketing communications to capture attention within your target market. Craft compelling thought leadership material that prompts deep thinking by following Savanta’s Seven Rs.
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Get in touch
If you’d like to speak with one of our market research experts right now, please call: +1 (917) 768-2710