Campaign evaluation research

With more and more media channels to choose from, getting the optimal marketing mix is challenging – especially while budgets are being squeezed. It’s vital to maximise the impact of your campaigns through creative testing to prioritise your marketing spend and optimise ROI.

We research and measure the value of any campaign platform. TV? Check. Radio ads? That’s right. Online and social media? Sure. Not only that, but any technique too – that includes product placements, point of sale marketing, or on-pack promotions. And everything else in between!

We conduct media marketing campaign performance analysis by looking at cut-through, measuring how the campaign impacts brand awareness and desired consumer behaviour. Informed by advances in behavioural science, we can pinpoint the creative’s impact with a series of specialist techniques.

Channel attribution? We track that too. In short, we’re experts in evaluating advertising effectiveness.