Maximise your investment:

Define & measure channel content

Channels now have to work harder than ever before to give viewers the content they want. We highlight the key benefits of measuring content value in our latest guide.

Download it free below.

Shaun Austin Head of Media 2 August 2022

In an omni channel world, understanding the value of content is more important than ever before particularly to stand out and keep audiences coming back for more.

Whilst the advent of Video On Demand (VOD) services has opened up the viewing experiences on offer allowing people to watch whatever they want, wherever and whenever they like scheduled TV still remains the main viewing platform. Channels now have to work harder than ever before to give viewers the content they want.

Download our guide to measuring channel content and value below.