Content that cuts-through

Social media marketing video series

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences.

Josephine Hansom Managing Director, Youth 27 September 2022

This is the third and final instalment in our mini-series on how young people interact with social media. In this video we reveal four types of advertising and brand messaging that resonates with Gen Z on social media.

Be inspired to create content that will make your brand stand out from a crowded social space (for the right reasons) by hearing directly from your young audiences.

Watch now: simply complete the form below to access the full video for free…

More from this series

Missed the other episodes from this mini-series. Catch up now and be inspired to create social content that young people will love and engage with:

Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.