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Four habits of Gen Z

Social media marketing video series

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 

Josephine Hansom VP Youth 27/06/2021

In this marketing video series we reveal the social media platforms that Gen Z are using and the type of content they love to see.

In episode 1, you’ll hear directly from young people and gain key insights Gen Z social media usage. Discover how your brand can appeal to your young audiences online, and what you must do to stand out in a crowded space.

Watch now: simply complete the form below to access the full video for free…


More from this series

Be inspired to create content Gen Z love on the channels they’re using. Catch up with all episodes from this mini-series:

Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

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