Skip to Content
Get in touch

Content that Gen Z love

Social media marketing video series

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 

Josephine Hansom Managing Director, Youth 27/09/2021

This social media marketing series is designed to inspire marketing professionals to produce content that young audiences will love. In episode 2, you’ll hear directly from young people as they reveal the three types of content they are most engaged with on social media.

Watch now: simply complete the form below to access the full video for free…


More from this series

Stand out from the crowd and hit the right notes with Gen Z. Catch up with all episodes from this mini-series:

Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

Knowledge centre

Read More
Explore
Agencies & Consultancies | Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Education | Market understanding & opportunity | Media | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

MillionaireVue 2022

02/08/2022 - by David Barks
Agencies & Consultancies | Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Education | Market understanding & opportunity | Media | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Introduction to our wealth practice

02/08/2022 - by David Barks
Agencies & Consultancies | Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Education | Market understanding & opportunity | Media | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Define and measure channel content and value

02/08/2022 - by Shaun Austin
Agencies & Consultancies | Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Education | Market understanding & opportunity | Media | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Eco Index 2021: Will the Covid-19 recovery be green?

02/11/2021 - by Nick Baker