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Content that Gen Z love

Social media marketing video series

Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 

Josephine Hansom Managing Director, Youth 27 September 2021

This social media marketing series is designed to inspire marketing professionals to produce content that young audiences will love. In episode 2, you’ll hear directly from young people as they reveal the three types of content they are most engaged with on social media.

Watch now: simply complete the form below to access the full video for free…


More from this series

Stand out from the crowd and hit the right notes with Gen Z. Catch up with all episodes from this mini-series:

Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

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Advanced programming | Brand tracker | Concept test | Consumer Sentiment Tracker | Data collection | Employee experience | Essentials | International Omnibus | Our platforms | Public affairs strategy | Stakeholder perceptions | Students | Survey design | Technology

Social media marketing (episode 3)

27 September 2022 - by Josephine Hansom
Advanced programming | Brand tracker | Concept test | Consumer Sentiment Tracker | Data collection | Employee experience | Essentials | International Omnibus | Our platforms | Public affairs strategy | Stakeholder perceptions | Students | Survey design | Technology

How Gen Z will change the world (vol.3)

26 September 2022 - by Josephine Hansom
Advanced programming | Brand tracker | Concept test | Consumer Sentiment Tracker | Data collection | Employee experience | Essentials | International Omnibus | Our platforms | Public affairs strategy | Stakeholder perceptions | Students | Survey design | Technology

The fast fashion paradox and the second hand solution

1 September 2022 - by Josephine Hansom
Advanced programming | Brand tracker | Concept test | Consumer Sentiment Tracker | Data collection | Employee experience | Essentials | International Omnibus | Our platforms | Public affairs strategy | Stakeholder perceptions | Students | Survey design | Technology

Banking on the next generation eBook

26 August 2022 - by Josephine Hansom