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Market understanding & opportunity

Reach more customers and grow your market share. Learn more about your target audience and competitors, with market opportunity research.

Our approach

The social and economic insecurity we’re experiencing today means you need to take decisive, evidence-based action. In a world defined by discontinuity, the winners and losers will be those able to make rapid transformation.

Need insights to inform your strategy? Want to know how you compare to competitors? Unsure of your brand’s direction? With our approach, you’ll optimise your business and marketing strategies. We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Retain value, relevance, and consistency for your customers now – and in the long-term, by navigating transitional uncertainty and capitalising on opportunities.

Research benefits

We’ll support your market understanding – helping you to assess audience reach, evaluate the competition, and better identify opportunities.

Calibrating product launches

Is there an appetite for new products or services? We'll quantify customer segments and potential sales.

Generating benchmarks

Develop a detailed understanding of your brand, its products, and its services compared to the competition.

Mitigating risk

Does your brand resonate with its target audience? Should you shift its positioning? Understand brand’s perceptions to optimise strategy.

Supporting business growth

How does powerful data underpin business growth? By creating marketing strategies that are optimised. Campaigns that drive advocacy. And compelling messages that convert action into sales.

Understanding your market

Recalibrate your understanding of customers and the market. Identify threats and opportunities – inform your future strategy.

Research methods

Market sizing & trends

Market sizing & trends

Volumetrics & forecasting

Volumetrics & forecasting

Usage & attitudes

Usage & attitudes

Audience/market segmentation

Audience/market segmentation

CDEIUnderstanding attitudes to data & AI

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NestaPerception of innovation

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NHBCLiterature development

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UK Insurance CompanySimplifying brand literature

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NATSFuelling a change

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"The survey showed us that our clients were true advocates for us and would be very willing to refer us to industry colleagues, but that we needed to formalise this process more. The research programme has definitely provided additional tools to help us communicate our strengths, as well as enhancing relationships with existing clients.”

JLT

"The Savanta team were a pleasure to work with on this project: creative, collaborative and enthusiastic. The deliverables were excellent – both in their ease of understanding but also the quality of analysis and presentation and therefore the usability by the business. The findings continue to be used which is the ultimate testament."

NHBC

"Any business needs to outpace its competitors and accelerate delivery of insights which can be used to grow performance and value. Virtually all customer-facing initiatives have been formed using this unique approach to customer tracking and subsequent performance analysis. The member trackers have given us an invaluable tool for assessing what our customers actually want, not what we think they want.”

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Knowledge centre

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Agencies & Consultancies | Attitudes & Usage | Audience market segmentation | Automotive | B2B Brands | Business & Professional Services (B2B) | Communication Effectiveness & Optimisation | Consumer Brands | Customer Experience | Loyalty & retention | Market sizing & trends | Market understanding & opportunity | Media | Thought leadership | Transport | Travel | Usage & Attitudes | User Experience

Travel trends in 2024: exploring the sector’s rebound and the decline in older adult flyers

29 February 2024 - by James Rentoul
Automotive | Brand Development & Strategy | Brand health | Brand performance | Brand positioning | Brand tracking | Brand-planning | BrandVue | Charities & Not-For-Profit | Consumer Brands | Corporate reputation | Data analysis & visualisation | Eating & Drinking | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Market understanding & opportunity | Media | Public Sector | Retail | Sport & Leisure | Thought leadership

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434