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Shaking up research

Savanta was founded in 2019 when four best-in-class agencies – all specialists in their field – joined forces to shake up the world of research. They shared common ground – the belief that we can inform and inspire people to make better decisions, and this could only be achieved with a progressive blend of data, expertise and technology. No hand-off points. Just a fast and flexible focus on making an impact.

Backed by Next15 Communications Group plc, an AIM listed marketing group – we’ve grown rapidly through organic growth and global acquisitions. We’re focused on attracting new companies to the Savanta family. This strategy helps widen our talent pool and supported brands internationally with the perfect blend of deep sector experience and local expertise.

Savanta welcomes Explorer Research

A North American-based shopper insights agency specializing in path-to-purchase, planogram, packaging and shopper experience research.

Savanta acquires Infosurv

Infosurv will enhance Savanta’s capabilities within the employee engagement and customer experience sectors bringing over 24 years of experience as a full-service market research agency.

MindSpark Research joins the Savanta family

Focusing on user experience (UX) and qualitative insights, this acquisition adds to our suite of data and technology services to create and enhance our digital products offer.

Expansion into mainland Europe

The story continues as we open a tech hub in Amsterdam, grow our European presence, and provide on-the-ground support to better serve agencies and brands with local market expertise.

Savanta buys youth research specialists YouthSight

Expertise in researching younger audiences combined with panel and data services – the youth agency provides access to a 150,000-strong panel of 13- to 30-year-olds; the largest panel of this age range in the UK.

MSI International acquired

Expanding our capabilities across investment, insurance and healthcare sector.

UK Division of Future Thinking acquired

Extending vertical sector capabilities and expertise across media measurement effectiveness and optimisation, transport and CPG sectors, as well as providing operational capabilities with a face-to-face fieldwork network.

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Charterhouse, Circle Research, Morar HPI and VIGA merge to form Savanta!

Savanta buys research division of Wealth-X

This custom research division enhances our expertise in the wealth space.

Public policy specialists, ComRes acquired

ComRes is an established leader specialising in in public policy, corporate reputation and communications research, and a well-known name from our political polling and published policy-related research. It's acquisition has broadened and deepened the Savanta offering, helping Savanta make great strides in its ambition to be a household name.

HSR Associates on board

This New Jersey-based marketing research consultancy expands our expertise across variety of industries in the US and abroad.

Expansion in the Americas

After a successful rollout in the USA, we move into larger headquarters in New York to support future growth.

Thinqonline comes onboard

Bringing operational skills to further enable data collection needs at a global level.

Next 15 acquires Circle Research

Winner of 2016 MRS Best Agency of the Year, acquired to expand expertise and capabilities across the business-to-business research sector.

Charterhouse joins Next 15 fold

Charterhouse is an important step towards building a deep data and insight capability at our core, and significantly enhances our financial services offering.

Next15 Group launches data collection agency VIGA

With a constant emphasis on efficiency, quality and delivery, VIGA revolutionised three key areas of the fieldwork space; audience access, delivery of smart surveys and dynamic data outputs.

Morar Consulting acquires HPI Research

Informing and inspiring clients, by bringing data to life, creating action from evidence and develop compelling brands based on knowledge and insight.

Morar Consulting joins Next15

Specialists in measuring and advising on brand performance amongst business-to-consumer, as well as eating and drinking sectors, Morar Consulting’s technology platform helps deliver an enhanced solution to reach new customers.

“Savanta has a bold aim of becoming an industry leader and household name, offering reach, talent and infrastructure to clients worldwide. We’re growing rapidly through organic growth and global acquisitions. Building confidence and nurturing our impressive local expertise is central to this aim.”

Global CEO Roger Perowne

“Savanta’s infrastructure, technology and expertise have helped us win new clients and larger projects that we wouldn’t have won as ComRes, while the legacy ComRes name and politics expertise is helping Savanta make great strides in its ambition to be a household name.”

MD, ComRes Oliver Wright

“Savanta allowed Thinqonline to grow at an accelerated rate and support our clients in all stages of the research lifecycle. We were able to achieve in the first 12 months what would likely have been a five-year strategy. In addition, the operational excellence experience Thinqonline brought to the partnership allowed Savanta to scale rapidly in particular in APAC.”

MD, Thinqonline Mark Martins

“Savanta has given us a much stronger and expansive operational foundation, allowing us to broaden our offerings to our clients. We’re thrilled to be part of a growing global organization and excited about the opportunities our shared skill sets and infrastructure affords us.”

MD, HSR Associates Elliot Schwartz

“Joining Savanta was an excellent decision. We’d reached a point in our journey where we were highly successful within a niche, but our limited resources meant that continued growth would be an uphill struggle. Savanta allowed us to significantly expand the services we provide to our clients, as well as opening up new opportunities for our talented colleagues. We have thrived within the Savanta family, with both client relationships and colleague development going from strength to strength.”

MD, Circle Research Beth Pearson

"Our culture is deeply rooted in maximising progress and removing barriers. As we continue to expand globally and make breakthroughs, everything we do is about opening new paths – both for our clients and our employees."

Global CEO Roger Perowne

Savanta Invest

Facilitated and supported by our parent company, Next15 Communications Group plc, Savanta continues to build, organically and through the acquisition of like-minded companies with expertise and knowledge and a similar passion to help brands make better decisions.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434