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Consumer Compass

Q1 2026

In a period of unrest, how do consumers feel about the world around them?

The Q1 2026 Consumer Compass report brings together the views of over 3,500 consumers across the UK, the Netherlands, Germany, France, Spain, Italy, and the Nordics – and, for the very first time, from over 1,000 consumers across the US and Canada – offering a truly global perspective.

Mahmood Ghazizadeh Senior Research Manager 08/05/2026

Our latest Consumer Compass report is here – and we’ve gone global. 

In our first global edition of Consumer Compass, we explore the latest movements in consumer confidence on both sides of the Atlantic, shifts in spending intentions, and the growing role of sustainability in consumer behaviour.

Our latest findings show that consumer confidence has weakened after a period of relative stability, with Germany and the Netherlands seeing the most significant declines. Across markets, pressure on household budgets persists, while rising petrol and fuel costs are adding further strain to everyday spending.

Global sustainability trends continue to evolve; sustainability remains important across multiple sectors, with younger consumers often leading the way. The report also reveals clear regional differences in how consumers expect brands, governments and manufacturers to respond to environmental issues.

This report unpacks:

  • The latest global consumer confidence data and spending trends
  • Insight into how fuel price increases are affecting household budgets and discretionary spending
  • Analysis of consumer attitudes to sustainability across key categories including grocery, fashion and travel
  • Strategic implications for brands looking to strengthen relevance through consumer insight, innovation and sustainability

Want to keep your finger on the pulse of changing consumer behaviour?  Explore practical, data-led insights and make smarter brand, marketing, and innovation decisions with our latest edition of Consumer Compass.

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