Advanced programming | Brand tracker | Concept test | Creative test | Data collection | Employee experience | Our platforms | Public affairs strategy | Stakeholder perceptions | Survey design | Technology
Josephine Hansom
Managing Director, Youth
26 July 2022
In our eBook series, we look at how Generation Z is changing the world. You’ll discover what they think, feel and do about the topics that matter to them the most. Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation.
In Vol.2 we provide insight on how Gen Z will change:
1. the way we view brands
2. the way we love
3. what we view as food
Read now: Simply complete the form below to access the full eBook for free…
More from this series: how Gen Z will change the world
Discover more trends from this eBook series. Download volumes 1 & 3 now:
Keep plugged into youth trends
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?
Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.
Membership gives you access to:
- Latest Gen Z insights
- Regular webinars
- Insight workshops.
See what data we have that will change your business…
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Advanced programming | Brand tracker | Concept test | Creative test | Data collection | Employee experience | Our platforms | Public affairs strategy | Stakeholder perceptions | Survey design | Technology
Social media marketing (episode 3)
Advanced programming | Brand tracker | Concept test | Creative test | Data collection | Employee experience | Our platforms | Public affairs strategy | Stakeholder perceptions | Survey design | Technology
How Gen Z will change the world (vol.3)
Advanced programming | Brand tracker | Concept test | Creative test | Data collection | Employee experience | Our platforms | Public affairs strategy | Stakeholder perceptions | Survey design | Technology
The fast fashion paradox and the second hand solution
Advanced programming | Brand tracker | Concept test | Creative test | Data collection | Employee experience | Our platforms | Public affairs strategy | Stakeholder perceptions | Survey design | Technology