Skip to Content

How Gen Z will change the world

eBook series (vol.3)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

Josephine Hansom VP Youth 26/09/2022

In our third and final instalment of our eBook series on ‘how Gen Z will change the world’, we explore how young people are changing:

  1. the way we use personal data
  2. how we trust
  3. how we think about our minds/bodies
  4. the way we bring purpose to our lives
Read now: Simply complete the form below to access the full eBook for free…


More from this series: how Gen Z will change the world

In case you missed our other books from this series, download volumes 1 & 2 now:


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

 

Knowledge centre

Read More
Explore
Consumer Brands | Market understanding & opportunity | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Advertising in a recession

02/04/2024 - by Paul Baker