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How Gen Z will change the world

eBook series (vol.3)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

Josephine Hansom Managing Director, Youth 26/09/2022

In our third and final instalment of our eBook series on ‘how Gen Z will change the world’, we explore how young people are changing:

  1. the way we use personal data
  2. how we trust
  3. how we think about our minds/bodies
  4. the way we bring purpose to our lives
Read now: Simply complete the form below to access the full eBook for free…



More from this series: how Gen Z will change the world

In case you missed our other books from this series, download volumes 1 & 2 now:


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

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