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How Gen Z will change the world

eBook series (vol.1)

Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.

Josephine Hansom Managing Director, Youth 26/04/2022

In our latest series of eBooks, we look at how this generation is changing the world. You’ll discover what they think, feel and do about the topics that matter to them the most. Put their attitudes at the centre of your marketing strategies and build stronger, more sustainable future plans for your organisation.

In Vol.1 we provide insight on how:

1. Gen Z will change the way we view gender identity

2. Gen Z will change our footprint on the planet

3. Gen Z will change the way we influence

Read now: Simply complete the form below to access the full eBook for free…


More from this series: how Gen Z will change the world

Discover more trends from this eBook series. Download volumes 2 & 3 now:


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

Knowledge centre

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Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth | Youth omnibus 16-24

Social media marketing (episode 3)

27/09/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth | Youth omnibus 16-24

The fast fashion paradox and the second hand solution

01/09/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth | Youth omnibus 16-24

Banking on the next generation eBook

26/08/2022 - by Josephine Hansom
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Market understanding & opportunity | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth | Youth omnibus 16-24

How Gen Z will change the world (vol.2)

26/07/2022 - by Josephine Hansom