Planning for in-season success 2023

As we begin to approach the long run up to Christmas, for marketers, category managers and activation teams, understanding how shoppers are feeling about Christmas and knowing when the tipping point occurs is critical to a successful in season campaign.

For marketers, preparing for Christmas or any other key trading season for their category can be a year round job because the stakes are so high. The turbulent last few years have affected how many of us celebrate Christmas. Lockdowns, social distancing and other Covid 19 rules might now feel like a thing of the past, but as we look towards this Christmas, it is the Cost of Living crisis that might be on a lot of shoppers’ minds.