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Media campaign effectiveness

Helping you to maximize the ROI of the marketing mix through creative testing and campaign evaluation.

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Shaun Austin Head of Media 21/09/2020

Understanding media effectiveness is critical for brands and media companies alike.

With more media channels to consider, getting the optimal marketing mix is challenging. This means that creatives have to work harder, hit home quicker and campaigns need to have the optimal marketing mix to justify every pound spent.

Media owners need to prove the effectiveness of ads while brands must justify every pound spent.

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Campaign evaluation | Communication Effectiveness & Optimisation | Consumer Brands | Content testing | Creative development & testing | Digital Ad Performance (DAP) | Media | Media Strategy | Message & campaign development | Sponsorship evaluation

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