Review of 2023: Standout trends

Dr. Nick Baker, Chief Research Officer, alongside a host of research leads, shares his expert opinions to kick off Research Live’s end of year series.

The economy has defined much of the year…

The cost-of-living crisis has continued to impact the public in 2023, while a return to more in-person industry engagement, artificial intelligence and blended methods also stood out for research leaders, who share their key trends from the past 12 months to kick off Research Live’s end of year series.

Dr Nick Baker, global chief research officer, Savanta, “Unpredictability. But within a context of guaranteed certainty. The spectre of AI is already haunting us. Time to get all Darwinian. Embrace. Adapt. Evolve or die.”

To read the full article posted on the 18th December, click here.