Savanta’s Explorer Research expands into Europe for new opportunities

• Explorer Research is expanding into Europe, with big opportunities for the shopper insight business
• Recently acquired by Savanta, Explorer Research is bringing its behaviour-based approaches, including immersive lab experience from US & Canada to Amsterdam
• Explorer Research already works with biggest retail and FMCG companies in the world, and offers consistent approaches across markets, having successfully expanded into London

10 September 2024 – Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into Amsterdam to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

Explorer Research currently provides in-lab experiential research at their Toronto and Chicago facilities, and has recently set up similar facilities in London earlier this year. This further expansion supports their wider full service shopper insights offer to clients, including online package and shelf testing, and extensive virtual reality environments for agile research, anywhere in the world.

Mike Moussallem, President at Explorer Research says:

“Since our partnership began with Savanta, we’ve seen the huge opportunities for our business outside of the US and Canada, and in particular in Europe, where so many major FMCG and retail companies are based.”

“At such a pivotal time for the global FMCG sector, we’re delighted that Explorer Research can offer a consistent approach to clients across the world, such as using our sector leading in-lab experiential research.”

Olly Warren, VP EMEA at Savanta says:

“Following our successful UK expansion, the next organic move for us is the EMEA market via the Netherlands – which is already is already a global hub for the FMCG sector.”

“Savanta is already rightly seen as a market leader in consumer market research, so our work with the Explorer Research team in shopping and innovative pack testing is simply about growing our existing capabilities, in a new and exciting way.”

Explorer Research’s expanded offer will build on Savanta’s extensive existing shopper capabilities in Europe, including retail environment design and behavioural and media optimisation, to ensure a holistic offer to FMCG businesses.

Savanta and Explorer Research joined forces in December 2023, with Explorer Research providing Savanta’s clients with access to cutting-edge in-person, online and virtual reality shopper research capabilities. For Explorer, acquisition has unlocked opportunities to broaden the propositions offered to their loyal client-base, as well as benefiting from Savanta’s global infrastructure, audience access and client relationships.

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Notes for editors

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