The new Grocery Eye report is now available to download. Here’s a few of our key highlights:
Healthy eating – the new value equation
For many, eating healthily is a challenge and a constant ‘work in progress’. There are many shoppers who would welcome advice on how to make healthier purchase decisions; from understanding what it means to be healthy; to learning how it fits into their lifestyle (and how to balance it with other competing priorities).
Redefining healthy eating
Healthy eating is a complex topic and every consumer probably has their own idea of what it means.
But, what our Grocery Eye data shows is that those definitions are increasingly different across generations, providing a real challenge for food & drink manufacturers and retailers, who need to ensure they deliver a range of products and communications that work for all shoppers.
Adapting to new priorities
And of course, with ongoing pressure on budgets, healthier options are much more considered and sometimes perceived as out of reach – especially when they come at a price premium.
Yet there is appetite for healthier products, with consumers looking for affordable options. This provides plenty of opportunities across a range of categories for those who can get the value equation right.
Download the full report to continue reading: