AI without the hype

AI is no longer an experiment. It’s a boardroom priority.

But as marketing leaders accelerate adoption, one tension remains.

How do you move faster without compromising credibility? And which partners or tools do you choose?

This in-depth discussion with guest speaker, Forrester’s Mike Proulx, joins Savanta’s innovation and research leaders to explore how CMOs and marketing leaders are thinking about AI investment in 2026; where it delivers real impact, where it falls short, and how to separate meaningful tools from market noise.

We’ll discuss:

• The pressures facing Marketing and Insights teams today
• The range of AI solutions available and how to confidently invest in them without risking trust or credibility
• Moving beyond efficiency – how AI can shift the needle on revenue and deliver real strategic value
• How data, AI and market research are evolving to unlock new possibilities for consumer insights

This is a candid discussion about what’s working, what isn’t, and how marketing leaders can act with confidence in an AI-saturated world.

Fill in your details below to access the full webinar on demand.