The UK's Most Loved Financial Services Brands 2023
This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?
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