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Reports

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Featured Report
How can telecom providers inspire brand loyalty in future generations?
Discover how researching the preferences of upcoming generations, like Gen Alpha, can help position your brand to appeal to these demographics.
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Global Gaming Report 2023
Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.
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Research with vulnerable audiences
Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.
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How loyalty programmes will skyrocket your brand's success
As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.
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For 'greens' sake
As the cost of living looms, most consumers have taken a step back from focusing on green products with the perception they are likely to cost more. Are financial institutions hitting the snooze button on green messaging and products?
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The financial services chatbot user experience
In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below.
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Results Day 2023: Clearing comms round-up
Data from UCAS reveals that following a decline in A-level results, a significant 10,400 school leavers swiftly turned to Clearing. During this busy period, it is crucial that university marketing communications effectively promote course vacancies and sell their brand to prospective students. Savanta's report offers valuable insights on Clearing communication strategies, analysing approaches implemented both last and this year, and providing recommendations for the upcoming recruitment cycle.
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Financial services - corporate reputation
Corporate reputation in Northern Ireland: have banks recovered from the sins of their past?
Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions in Northern Ireland differ from GB.
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Cleared for takeoff: research for the aviation sector
The environment in which airports operate has changed markedly in recent years, with COVID-19 presenting an enormous crisis for the aviation industry. As recovery continues, aviation organisations are looking ahead to their long-term strategy, and airports in particular face a diverse and challenging range of issues. To help you navigate these complexities, Savanta’s ‘Cleared for takeoff’ document outlines how we can support organisations in the sector.’ - Download in full today.
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Understanding bias, discrimination, and its impact on society
Welcome to our 2023 DE&I report, a look into the lived experiences, an evolution of our commitment to raising awareness and sharing insights.
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