A study of consumer passion and brand devotion.
We asked our young panel members their views on body image and what it means to them. They told us what brands are hitting the mark, who is falling short and what pressures they’re facing in a post-lockdown world.
You can watch the full responses in our newest insight video and hear directly from these young adults as they open up about what brands should do to be more inclusive and create authentic messaging around body positivity.
Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.
Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.
