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Body positivity

Gen Z's view on health, wellness and body image

Gen Z have a holistic approach to health and are less tolerant of implicit fat shaming. But, many brands are still falling victim to underrepresentation in their marcomms. Here's their advice on promoting body positivity.

Josephine Hansom Managing Director, Youth 27/01/2022

We asked our young panel members their views on body image and what it means to them. They told us what brands are hitting the mark, who is falling short and what pressures they’re facing in a post-lockdown world.

You can watch the full responses in our newest insight video and hear directly from these young adults as they open up about what brands should do to be more inclusive and create authentic messaging around body positivity.

Watch now: simply complete the form below to access the full video for free…


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product) or running your own SnapMe with young people? Savanta’s youth practice have specialist youth researchers and market research tools that with help you future-proof your brand for the next generation of consumers.

Click here to discover more about how we will steer your brand to maximise your relationship with younger generations.

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