We’ll understand the aims of your ad campaign. Then, we’ll recruit a representative target audience – based on factors such as platform relevance, category interests, and behaviours.
What are the best ways to improve your digital ad performance and effectiveness across campaigns? How can you ensure your creative is engaging with the right audiences, in the right places, and in the right way?
Testing digital ad performance over various platforms enables you to find out how you can optimise your marketing and business strategy and understand where to focus your digital media spend. With our extensive digital ad testing experience, we evaluate ads in-situ, measure the brand impact of creative concepts, and reveal how you can maximise your digital media spend.
See how respondents navigate and interact with a platform environment. We can simulate any social or media platform to test your campaign. Discover how your target audience would scroll through a live feed and see your ad.
Identify how to optimise your ad based on both reported and behavioural data. We can capture ad visibility, hover time, percent of video played, skip time, and much more. We also ask questions about awareness, intent, recall, brand perceptions, and any bespoke metrics.
Understanding creative impact
Test your creative concepts on multiple platforms. Determine which one delivers the best breakthrough opportunity. Find out which messaging brings the greatest uplift in awareness and brand perceptions.
Evaluating your ad in-situ
Get high-quality data, with a fast turnaround. Simulate the media environment with our research tools to provide a natural respondent experience, producing reliable data in the process.
Informing digital media spend
Immerse your target audience in a simulated online experience. Gain insights on which ads and media will deliver the best marketing performance for your brand.
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Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434