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Digital ad performance research (DAP)

In an increasingly competitive digital world, advertising creative must work hard to stand out and successfully showcase brands. Digital advertising performance testing will tell you how to achieve a better return on your investment.

Our approach

What are the best ways to improve your digital ad performance and effectiveness across campaigns? How can you ensure your creative is engaging with the right audiences, in the right places, and in the right way?

Testing digital ad performance over various platforms enables you to find out how you can optimise your marketing and business strategy and understand where to focus your digital media spend. With our extensive digital ad testing experience, we evaluate ads in-situ, measure the brand impact of creative concepts, and reveal how you can maximise your digital media spend.


We’ll understand the aims of your ad campaign. Then, we’ll recruit a representative target audience – based on factors such as platform relevance, category interests, and behaviours.


See how respondents navigate and interact with a platform environment. We can simulate any social or media platform to test your campaign. Discover how your target audience would scroll through a live feed and see your ad.


Identify how to optimise your ad based on both reported and behavioural data. We can capture ad visibility, hover time, percent of video played, skip time, and much more. We also ask questions about awareness, intent, recall, brand perceptions, and any bespoke metrics.

Research benefits

Understanding creative impact

Test your creative concepts on multiple platforms. Determine which one delivers the best breakthrough opportunity. Find out which messaging brings the greatest uplift in awareness and brand perceptions.

Evaluating your ad in-situ

Get high-quality data, with a fast turnaround. Simulate the media environment with our research tools to provide a natural respondent experience, producing reliable data in the process.

Informing digital media spend

Immerse your target audience in a simulated online experience. Gain insights on which ads and media will deliver the best marketing performance for your brand.

Research methods

Creative development & testing

Sponsorship evaluation

Content testing

Campaign evaluation

Media strategy

Communication effectiveness

Case studies

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434