Transform Society:
recruiting future leaders for the public sector

"I could not have got Transform Society off the ground it if had not been for the insights brought to life by YouthSight's research team" - James Darley, Founder

Background

Transform Society’s mission is to help tackle social injustice by inspiring more of the best graduate talent into front facing roles in the public services.

Transform Society Alliance members collectively are the UK’s largest recruiter. But before it could get substantial seed funding, a proof of concept was needed.

This research was originally conducted by YouthSight, now part of Savanta.

The Challenge

Transform Society wanted to test its offer with prospective graduates to understand the salience and appeal of the concept.

It wanted to know:
- Would the idea resonate with Gen Z?
- What incentives would motivate applications?
- Where would the sweet spot between ‘head and heart’ reside?

Our approach

We recommended a three-tier approach, using an online forum to gauge graduate opinion on working in the public sector and capture potential barriers.

The most articulate participants were invited to another forum, and were introduced to the Transform Society offer.

The final stage was a nationally representative survey with 1000 students, in which we used a Max Diff approach to identify which factors would most attract them to Transform Society graduate programmes.

The outcome

Our research highlighted the importance of ‘loan forgiveness’ in the Transform Society offer. It also gave a clear steer product feature preferences.

YouthSight has believed in Transform Society from the start. Together with two other specialist agencies / media owners (The Student Room and SMRS) YouthSight provided services for this project on a pro bono basis.

This research was originally conducted by YouthSight, now part of Savanta.

I couldn’t have got Transform Society off the ground it if hadn’t been for the insights brought to life by the YouthSight research… their insights have been instrumental to Transform Society’s emerging success, giving strategic clarity and unlocking 2 years of funding

James Darley, Founder of Transform Society



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