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Trends: the talk of the town in 2024

Savanta TrendVue, our groundbreaking AI platform, understands that in the current, dynamic business climate, staying abreast of industry trends is not just beneficial – it’s a matter of survival. Many businesses grapple with the problem of outpacing trends and figuring out their effective application to their brand and strategy – TrendVue is the solution.

Lisa Fourie Senior Director 13/03/2024
Overlooking trend analysis? You might be missing a trick.

In an ever-evolving world, keeping pace with the latest trends is essential for all businesses, regardless of sector or specialism. The hurdle for businesses is not just tracking these shifts, but also interpreting how they intersect with their brand and leveraging this insight for strategic, growth-fueling decision-making.

Here at Savanta we have a front-row seat to this dynamism and understand the pivotal role trend analysis plays in your toolbox. Our recent TrendVue product launch webinar illuminated how attention to trends aids in understanding customer needs.

In the webinar, Mark Pingol, SVP Shopper Insights noted that clients are first and foremost asking “What are the latest trends? What should I be looking out for?”. This is where the power of trend analysis becomes evident. It helps insights and marketing teams stay informed about ongoing developments, providing inspiration and insights that can benefit their brands and aid progress.

The ability to compile and analyse trends in one place has long been one of the most difficult aspects of trend watching. Until recently, an evaluation of macro and micro trends in a particular sector or among a specific audience required a lot of manual digging and reporting. Enter: TrendVue, our trend tool carefully crafted by Savanta, that provides a snapshot of what’s happening in the areas that matter to you in seconds. This ability to quickly see—and react to—changes in the market landscape is a game-changer for insight and marketing professionals.

Driving innovation

As Marni Hirschhorn, EVP highlights, the role of trend analysis plays a vital role in supporting innovation. Understanding trends can help to overcome ‘blank page syndrome’ and offers an opportunity to see what’s happening outside the usual scope. This is where TrendVue can help. It provides a broadened perspective across wider industries or verticals to aid in identifying and leveraging trends that might not be embedded in your day-to-day focus which can help inspire creativity and innovation.

Decoding consumer interests

Beyond fostering innovation, trend analysis is a potent tool for understanding consumer interests. It bridges the gap between businesses and their consumers, unveiling trends that shape consumer behavior and preferences. This insight is invaluable for sectors like financial services and tech, where understanding consumer trends can inform the creation of tools and benefits that attract and retain users.

TrendVue isn’t merely an observational tool; it is a compass that aids in the navigation of ever-changing spheres of influence that impact interests and drives preferences. By collating trends in one accessible location, a panoramic view of market dynamics can be harnessed for deeper, more actionable customer understanding. This comprehensive perspective allows insight professionals to react swiftly to shifts in the marketplace, transforming them from observers to proactive participants in the ebb and flow of market developments.

The necessity of trend analysis

Trend analysis is undeniably a necessary tool in any business’s arsenal. It offers a way to keep abreast of changes, provides inspiration, supports innovation, and helps in understanding consumer interests. Above all, it enables brands to deliver tailored and relevant offers to consumers, making it invaluable in today’s fast-paced world.

Regardless of the industry or specialism, incorporating trend analysis into the strategic planning process can guide businesses towards success. And this is where leveraging a tool like TrendVue can take this process to new heights, providing a comprehensive and personalised understanding of the latest trends that matter the most to clients.

Savanta’s TrendVue is paving the way for a new era of informed, agile, and strategic decision-making. To learn more about TrendVue and how AI can streamline your research and wider business needs, get in touch today.

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