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The Evolution of UX Research

In this webinar, Savanta explores the increasing importance of UX research and answers the big questions around the challenges of UX, the latest trends, and ultimately, what's driving the emphasis on user experience.

 

UX research is playing a significant role in informing product and business decision making – and not just in a digital world. But, how do you fully optimise UX to deliver great customer understanding and experiences?

Our latest webinar, hosted by Savanta’s Mark Pingol, SVP Behavioural, explores the increasing importance of UX research. The session answers the big questions;

  • What’s driving the emphasis on user experience?
  • What are the challenges to achieving good UX that we don’t hear enough about?
  • What are the latest UX trends where clients have a particular focus and need for greater understanding?

Hosted by Mark Pingol, SVP Behavioural at Savanta, alongside our three panelists;

  • Elvin Tuygan, Director Qualitative UX, Savanta
  • Kata Fuge, UX Researcher, Brandwatch
  • Mariana Marins, UX Researcher, happn

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