Last September, POLITICO replaced the Financial Times as the most influential EU media source at the 2022 edition of the Media Poll by BCW and Savanta. 4 in 5 (80%) EU decision-makers considered POLITICO as having influence over their choices, an increase of 5% from 2020. To read more on last year’s results, click here.
BCW Brussels x Savanta present EU Media Poll 2023
On Thursday, Savanta and BCW jointly launched the highly anticipated EU Media Poll 2023 – What Influences an Influencer? event in Brussels. Annually, BCW and Savanta bring to light the sources of news with the most influence over EU decision-makers, spanning Members of the European Parliament, EU Institution personnel, and thought leaders. The event revealed the factors shaping influencers, the adjustments the media is making in response to a rapidly evolving digital landscape, and what this means in the context of elections and democracy, particularly as we enter a pivotal period that will define the political landscape of the EU in this decade.
The launch proved to be an engaging and enlightening day, with Savanta’s Meghan Oliver speaking at the event. Here are some of the key outcomes:
- POLITICO has surpassed The Economist as the foremost influential EU media source, with the Financial Times securing the third position.
- Social media influencers have witnessed a significant surge in their clout.
- LinkedIn ranks as the second most frequently used social media platform, right after WhatsApp. Meanwhile, X (formerly known as Twitter) has experienced a decline in usage.