Engaging a new customer cohort
With the ever-growing purchasing power and market influence of Generation Z, it has never been more essential to stay up to date with an understanding of their unique characteristics, values, behaviour, and communication preferences.
On the 12th October, Josephine Hansom, VP and Youth Practice Lead, and Frances Spree were joined by a panel of remarkable speakers – from companies such as Kantar, Coty UK&I, Channel 4, Discover.ai, and more – to discuss research techniques and tools for gathering and analysing Gen Z data.
It was an enlightening and productive event, featuring engaging discussions on how brands can create authentic and meaningful interactions. It was also a privilege to hear from a panel of Gen Z who shared their perspectives and experiences, offering insights into their views, motivations, and aspirations.
See the event details here.
Get in touch with us at [email protected] to find out more.
Watch the webinar – ‘Reasons to be optimistic: 10 reasons Gen Z will not only survive but thrive’
Read the eBook – ‘Be kind: why purpose matters’