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Be kind: why purpose matters

Gen Z brand love eBook series

Our new eBook in our Gen Z brand love series is packed with insights around why brand purpose is important to Gen Z and how young people are ditching brands they deem unethical - it's an essential read for marketers who want to grow brand love with Gen Z. Find out what you need to know to create a brand that young people love, and learn from the case studies of companies who've got it right (and the brands who've missed the mark) when it comes to putting purpose before profit.

Josephine Hansom Managing Director, Youth 25/07/2022

Our specialist and dedicated youth researchers reflect on the data from our Gen Z insight tracker – State of the Youth Nation – and reveal how to align your purpose with Gen Z’s values. Did you know… 73% of 16-24s are willing to pay more for a sustainable product? 🤔Download the eBook to find out what this means for businesses.

Read now: Simply complete the form below to access the full eBook for free…


More from this series: Gen Z brand love

This new eBook is the second volume in our Gen Z Brand Love series that reveals how companies must adapt to future-proof their brand for the needs of Gen Z. Click the link below to access the new eBook.

If you missed vol.1 in the series, catch up now – Unlikely Couplings: Brand Collaborations Gen Z Love. And keep an eye out for our next instalment.


Keep plugged into youth trends

Interested in getting more regular Gen Z updates? Have you thought about subscribing to State of the Youth Nation (the essential Gen Z insight tracking product)?

Find out what you need to know about Gen Z without commissioning additional research. We’ve been tracking 16-24s since 2015, with 700+ questions that uncover what young people care about, where they’re headed and their digital worlds.

Membership gives you access to:

  • Latest Gen Z insights
  • Regular webinars
  • Insight workshops.

See what data we have that will change your business…

Download the brochure

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Brand Development & Strategy | Consumer Brands | Customer Experience | Market understanding & opportunity | Omnibus & Trackers | State of the Youth Nation Tracker | Thought leadership | Youth | Youth | Youth | Youth omnibus 16-24

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27/09/2022 - by Josephine Hansom
Brand Development & Strategy | Consumer Brands | Customer Experience | Market understanding & opportunity | Omnibus & Trackers | State of the Youth Nation Tracker | Thought leadership | Youth | Youth | Youth | Youth omnibus 16-24

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26/08/2022 - by Josephine Hansom
Brand Development & Strategy | Consumer Brands | Customer Experience | Market understanding & opportunity | Omnibus & Trackers | State of the Youth Nation Tracker | Thought leadership | Youth | Youth | Youth | Youth omnibus 16-24

How Gen Z will change the world (vol.2)

26/07/2022 - by Josephine Hansom