B2B & B2C Market Research Company

Make Better Decisions.

Savanta is a data, market research and advisory company. We inform and inspire our clients through powerful data, empowering technology and high-impact consulting.

How we help

Inspiring

Agencies & consultancies

From agencies to the consultancy world, we help you differentiate your offering, perfect your pitches, win more business, and grow your and your clients' brands.

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Inspiring

B2B brands

With a myriad of partners and suppliers we ensure you create products, services and campaigns that truly propel business growth.

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Inspiring

Consumer brands

Helping you navigate consumer needs, behaviours and attitudes to optimise the marketing mix and ensure your brand is set up for success in an ever-changing world.

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Inspiring

Public & third sector

Whether it’s the general public, policy makers or key stakeholders, we inform policy decision making and communication strategies to deepen the understanding of your target audiences.

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Services & products

Research & consulting

Illuminating your world with smart techniques, sector expertise, intelligent mindsets and business acumen.

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Audience & panels

Providing you with simple access to a global market audience, with unrivalled costs and speed.

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Data collection & analytics

Delivering a full range of fieldwork data collection and analysis services to fit your needs.

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Products & technology

Delivering instant intelligence about your market, brand and customers.

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Brands we work with

Case studies

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The Civil Aviation AuthorityUnderstanding the public

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Stagecoach Stakeholder Research

Understanding the perceptions of key stakeholders to measure reputation and understand policy developments in a post-Covid-19 environment.

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A global quick service restaurantInnovation and sustainability strategy research

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Office for Nuclear RegulationStakeholder audit

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The Co-op FoundationCampaign testing

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The Royal FoundationCampaign testing and evaluation

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A multinational beauty companyInnovation and strategy research

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Global Financial Services BrandComms testing

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Safe PassagePro-bono research project

Supporting individuals navigating the complex immigration systems.

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A global toy retailerShopper segmentation

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BrandVue

Our BrandVue tool places brand market research insights at your fingertips. It captures data across critical marketing and company performance.

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MarketVue

MarketVue gives financial services brands detailed insights into the behaviours, perceptions and experiences of business customers.

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MillionaireVue

MillionaireVue helps luxury brands and wealth managers overcome the common issues they face when researching their target customers.

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Omnibus trackers

From consumers to businesses to parliamentarians, our range of omnibus surveys and trackers will enable you to better understand your audiences.

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Parliamentary panels

Get insight directly from Members of the House of Commons to understand their views of on your reputation, policy positioning and engagement activities.

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Savanta Essentials

Savanta Essentials is a modular suite of research products offering a low cost, high value alternative to traditional research and insights.

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Savanta Business Essentials

Providing a modular suite of research products offering a low cost, high value alternative to traditional business research and insights.

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Featured Report

Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

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How loyalty programmes will skyrocket your brand's success

As the cost-of-living crisis continues to impact consumer spending ability, customers are cutting back on spending and changing their shopping behaviour. In response to these changes in behaviour, brands and retailers are seeking new ways to retain their customer base. One effective approach is the implementation of loyalty programmes.

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For 'greens' sake

As the cost of living looms, most consumers have taken a step back from focusing on green products with the perception they are likely to cost more. Are financial institutions hitting the snooze button on green messaging and products?

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The financial services chatbot user experience

In the second quarter of 2023, Savanta asked over 2000 businesses, from start-ups to established businesses, to gather more insights on their recent usage of chatbots in financial services. Within our new report, we reveal the latest data from MarketVue Business Banking to uncover what business customers really think of chatbots. The full report is available for free download below.

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Results Day 2023: Clearing comms round-up

Data from UCAS reveals that following a decline in A-level results, a significant 10,400 school leavers swiftly turned to Clearing. During this busy period, it is crucial that university marketing communications effectively promote course vacancies and sell their brand to prospective students. Savanta's report offers valuable insights on Clearing communication strategies, analysing approaches implemented both last and this year, and providing recommendations for the upcoming recruitment cycle.

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Financial services - corporate reputation

Corporate reputation in Northern Ireland: have banks recovered from the sins of their past?

Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions in Northern Ireland differ from GB.

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Cleared for takeoff: research for the aviation sector

The environment in which airports operate has changed markedly in recent years, with COVID-19 presenting an enormous crisis for the aviation industry. As recovery continues, aviation organisations are looking ahead to their long-term strategy, and airports in particular face a diverse and challenging range of issues. To help you navigate these complexities, Savanta’s ‘Cleared for takeoff’ document outlines how we can support organisations in the sector.’ - Download in full today.

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Understanding bias, discrimination, and its impact on society

Welcome to our 2023 DE&I report, a look into the lived experiences, an evolution of our commitment to raising awareness and sharing insights.

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The UK's Most Loved FMCG Brands 2023

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

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Corporate reputation in GB: have banks recovered from the sins of their past?

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Knowledge centre

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Explore

Are you forgetting any of these key points in your research with vulnerable audiences?

22/09/2023 - by Georgia Avukatu

Leadership one-to-ones: catching up with Vin DeRobertis

21/09/2023 - by Cameron Douglas

Boosting your brand's success with loyalty programmes

20/09/2023 - by Emily Elias

Deconstructing disparity: the persistent shadow of the gender pay gap in the modern workplace

20/09/2023 - by Casey Ford

Nurturing progress: employment, equality, and DE&I initiatives in the workplace

19/09/2023 - by Tania Findlay

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

Home

Make Better Decisions.

How we help

Services & products

Brands we work with

Case studies

The Civil Aviation AuthorityUnderstanding the public

Stagecoach Stakeholder Research

A global quick service restaurantInnovation and sustainability strategy research

Office for Nuclear RegulationStakeholder audit

The Co-op FoundationCampaign testing

The Royal FoundationCampaign testing and evaluation

A multinational beauty companyInnovation and strategy research

Global Financial Services BrandComms testing

Safe PassagePro-bono research project

A global toy retailerShopper segmentation