Content testing research

Helping broadcasters, channels and content distributors refine their content mix, and best engage audiences to drive content value, engagement, and strategy.

Our Approach

The battle is on to deliver content that keeps viewers coming back for more. Whilst linear TV may be on the decline, broadcasters and streaming networks are going head-to-head to give consumers access to the content they want, whenever and wherever they like.

With an ever-increasing number of streaming platforms, getting content out there and recognised as the next must watch blockbuster is a real challenge. Our research helps drive the launch of new TV channels across the world.

Content measurement is no longer simply about ‘did they watch’. We capture viewer engagement by understanding the emotional connection of channel content; providing broadcasters and content producers with the insight to refine content mix and best engage audiences.

Research Benefits

Our approach enables us to isolate the individual impact of different content to:

Understand programme value

Determine the value of specific programmes to aid in carriage negotiations, sponsorship, and ad sale opportunities.

Drive brand value

Identify content that both enhances a channel brand, but also ensures that the channel fulfils the audience need states and connects with viewers.

Maximising audience interest and reach

Ensure that content delivers the optimal mix of talkability, channel affinity and stand out and is distributed across the right platforms to drive unique reach and engagement.

Establishing context

Explore viewing behaviour, need states and reach

Channel/platform:

Measure satisfaction, advocacy and key brand metrics of overall channel or platform

Content touch points

identify which content audiences have viewed to isolate unique reach

Content diagnostics

gage what audiences thought of the content

Research Methods

Lorum Ispum

Case Studies

View All

Days of Our Lives

At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.

Lorem Ispum

Days of Our Lives 2

At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.

Lorem Ispum

"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes"

Sainsburys Head of Insight

Featured Report

Business Confidence Northern Ireland Q3 2023

The MarketVue Business Confidence Index for Northern Ireland saw a notable drop this quarter, plunging from 47 in Q2 2023 to 36 in Q3 2023.

Learn More

Sustainable future: are businesses taking action now?

Savanta has used one of its surveys to better understand if businesses have taken more sustainable action since 2020. Is sustainability still on the agenda, and what steps have businesses taken to move forward with it? Find out in our report below.

Learn More

From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

Learn More

The UK's Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

Learn More

Business Confidence Index Q3 2023

The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.

Learn More

Consumer Compass Q3 2023

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

Learn More

Grocery Eye Q3: from price-focused to sustainability-driven

Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.

Learn More

Reflecting on our work to date: supporting clients through Consumer Duty and beyond

As we near the significant two-month mark following the implementation of the updated Consumer Duty regulations, it is crucial that we take a moment to assess our achievements thus far and outline the path forward. Ou commitment to providing assistance and empowerment to our esteemed clients remains unwavering as we stride confidently into the future.

Learn More

The UK's Most Loved Eating Out Brands 2023

Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.

Learn More