Range optimisation research

To grow market share during these uncertain times, it’s vital to differentiate your brand from competitors and maximise reach.

These goals are crucial in categories where there’s lots of choice and online shopping is changing consumer behaviour. You need to consider the wider market, stock keeping unit (SKU) appeal, pricing, promotions, and much more. Traditionally, range potential is assessed in complete isolation from competitors’ offering. But we do things differently.

Our market research factors in current market competitiveness, giving you a much more realistic context to help inform product development and range decisions. This also mirrors consumers’ purchasing behaviour and decision-making at fixture, where there’s usually an abundance of choice. Our two core approaches are total unduplicated reach and frequency (TURF), which assesses the growth potential of different range line-ups, and range builder, our proprietary solution, providing increased granularity and detail of sales outputs.

Our goals? To pinpoint the product range that increases market share for your brand – and delivers maximum sales!