Latest event: register to watch the playback of our recent insight webinar ‘10 reasons Gen Z will not only survive, but thrive!’. Sign up now.

Knowledge centre

Views

Redefining live advertising

12/03/2026 - by Saffron Butler

ITV’s introduction of split-screen advertising during the Six Nations reflects how broadcasters are adapting to a changing media landscape.

Savanta’s BrandVue data shows that while new formats spark initial debate, audience sentiment quickly stabilises.

Turbo-charge your research with AI you can trust

09/12/2025 - by Caroline Hawkings

This Movember Crystal Palace FC set an example both on and off the pitch

13/11/2025 - by William Pearce

Charities & Not-For-Profit | Opinion polling | Public & Social

Online Safety Polling – Molly Rose Foundation – 6 March 2026

06/03/2026

Opinion polling | Politics | Public & Social | Voting intention

Topical Issues Poll – BBC Scotland / BBC Wales – 2 March 2026

02/03/2026

Charities & Not-For-Profit | Opinion polling | Students

Pulse Survey – Office for Students – 26 February 2026

26/02/2026

Charities & Not-For-Profit | Opinion polling | Public & Social

Tracking Engagement on Green Economy Services Year 2 – IIED – 16 February 2026

16/02/2026

Public & Social

MRP poll gives Labour a 314 seat majority

13/12/2022 - by Chris Hopkins

Youth

Gen Z’s dating story: pre and post pandemic trends

25/05/2022 - by Josephine Hansom

Youth

Gen Z and Millennials: Shaping the subscription economy

02/08/2024 - by Dawoud Ayoub

The 4 shifts shaping research and marketing in 2026

11/11/2025 - by Caroline Hawkings

Undoubtedly, the trends that surfaced in 2025 are maturing fast and those who adapt early will gain a decisive edge. So, here are the four key trends every researcher and marketer should be ready for in 2026.

4 quick-turn research ideas to spend your leftover budget wisely

04/11/2025 - by Caroline Hawkings

Make the most of your remaining 2025 budget with four high-impact research ideas that deliver actionable insights and set your business up for a stronger 2026.

Get set for 2026: make your remaining budget work harder

22/10/2025 - by Caroline Hawkings

Consumer Brands | Luxury | Wealth Management

Beyond possessions: the new trends driving luxury travel for UK millionaires

01/10/2025 - by Rachel Manning

Consumer Brands | Luxury | Wealth Management

Trump’s 2025 tariffs and UK Millionaires’ sentiment

22/09/2025 - by Ella Taylor

AI isn’t the threat, it’s the tool

13/08/2025 - by Dr Nick Baker

Leadership one-to-ones: catching up with Shaun Austin

12/08/2025 - by Charles Rason

Fashion & Beauty | HNWI | Luxury | Technology & Telecoms

The new concierge: generative AI and the future of luxury shopping

03/07/2025 - by Dhamini Uthay-Kumaran

See all

Featured Report

The UK’s Most Loved Financial Services Brands 2024

By BrandVue: Savanta’s market intelligence and decision-making platform.

As you explore our report, you’ll uncover a league table of the Top 100 Most Loved brands, insight into how the top performers secured their spots, the biggest risers and fallers across the leaderboard, and much more.

Learn More

Consumer Compass Q3 2023

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

Learn More

Grocery Eye (Q1 2023): healthy eating

Available now – the new Grocery Eye report on supporting healthy eating. Download your copy here.

Learn More

UK Consumer Compass (Q1 2023)

We’ve been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

Learn More

Our approach to B2B Customer Satisfaction & Loyalty research

In an increasingly complex and competitive marketplace with demanding customers and diverse players and competitors, a successful customer satisfaction and loyalty programme is a powerful tool to optimise your offering for a better customer experience and overall market performance.

Learn More

Consumer Duty Communications Testing Framework

Don’t risk falling behind on the new Consumer Duty requirements – download our full Consumer Duty Communications Testing Framework today to optimise your communication strategies and ensure compliance.

Learn More

News

See all

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into Europe for new opportunities

10/09/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across Europe.

The North American company already works with a number of major global FMCG and retail companies, and will be able to “offer a consistent approach to clients across the world” due to the expansion.

consumer-brands | eating-drinking | fmcg | retail

Savanta’s Explorer Research expands into UK

17/05/2024

Savanta-owned Explorer Research, a shopper insights agency, is expanding its base into London to take advantage of major growth opportunities across the United Kingdom.