Travel

Market Research

If you’re in the travel and hospitality sector you need travel market research and hospitality research that’s grounded in a strong understanding of your objectives. And a laser focus on the correct audiences to achieve this.

In this dynamic and ever-evolving industry, take your customers on a journey they’ll remember…

Here’s how we can help:

Our Approach

Understanding the audiences you need to evaluate is vital when devising a travel industry research or hospitality research brief. We’re fascinated by truly understanding why travel and hospitality companies often fail to receive the full benefit from the positive emotional impact of the end experience they provide. Why do people love holidays and meals out… but not necessarily the businesses that provide them? Drawing on robust knowledge and experience of the sector, we’ve supported package holiday companies, airlines, hotel chains, restaurants and more. We have comprehensive experience in business and consumer travel and hospitality markets and access to representative user samples, travellers, guests and stakeholders. Whether you start with brand awareness tracking, proposition development and pricing, or customer experience, we unearth the secrets to what’s driving choice in this highly competitive marketplace. The end result? Actionable insight generation.

Brand awareness

Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand.

Customer experience

It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. These programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience.

Customer segmentation

Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing.

Proposition development and pricing

Competitive and fast moving… it’s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue.

Accessibility

Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and “always on” research programmes, we’re passionate about ensuring the travel industry is inclusive and meets needs of minority groups.

Repoart

From Digital Natives to AI Pioneers

How will the AI revolution shape the future of Gen Z and impact their careers, personal lives, and the way they interact with brands? Download our eBook to find out!

Learn More

The UK's Most Loved Financial Services Brands 2023

This year's #1 brand finds its way into consumers' daily lives, in a seamless - and often unnoticeable - way. The subconscious top-of-mind presence that results from this undeniably contributes to its continued success. But is this a consequence of the ubiquitous nature of payment platforms or is there a deeper, more intrinsic factor at play?

Learn More

Business Confidence Index Q3 2023

The Savanta Business Confidence Index saw a decline this quarter, from 39 in Q2 2023 to 37 in Q3 2023. For detailed insights, download the infographic below.

Learn More

Consumer Compass Q3 2023

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of consumers across Europe.

Learn More

Grocery Eye Q3: from price-focused to sustainability-driven

Available to read and download - the 2023 Q3 Grocery Eye report. Discover how grocery shoppers are reprioritising their shopping habits and shifting their focus from prices to sustainability. Is this a universal trend or do individual preferences play a role? Download the full report here, today.

Learn More

Reflecting on our work to date: supporting clients through Consumer Duty and beyond

As we near the significant two-month mark following the implementation of the updated Consumer Duty regulations, it is crucial that we take a moment to assess our achievements thus far and outline the path forward. Ou commitment to providing assistance and empowerment to our esteemed clients remains unwavering as we stride confidently into the future.

Learn More

The UK's Most Loved Eating Out Brands 2023

Welcome to BrandVue’s Most Loved Eating Out Brands 2023 – a recognition and celebration of the most emotively connected eating out brands in the UK.

Learn More

How can telecom providers inspire brand loyalty in future generations?

Discover how researching the preferences of upcoming generations, like Gen Alpha, can help position your brand to appeal to these demographics.

Learn More

Global Gaming Report 2023

Our latest study is informed by the opinions of 12,000+ adults across seven core markets: Canada, France, Germany, Netherlands, Spain, UK and USA.

Discover the trends and opportunities in the gaming industry today, with our brand-new Gaming Report.

Learn More

Research with vulnerable audiences

Download our vulnerability proposition and discover our best practice advice on how to conduct research with this audience.

Learn More

Featured Case

Learn More

Name Project title

At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.

Lorem Ispum

Name Project title

At magnum periculum adiit in oculis quidem exercitus quid ex eo ortum, tam. Sed ut dolore suo sanciret militaris imperii disciplinam exercitumque.

Lorem Ispum

"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes "

Sainsburys Head of Insight