Travel
Market Research
If you’re in the travel and hospitality sector you need travel market research and hospitality research that’s grounded in a strong understanding of your objectives. And a laser focus on the correct audiences to achieve this.
In this dynamic and ever-evolving industry, take your customers on a journey they’ll remember…
Here’s how we can help:
Our Approach
Brand awareness
Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand.
Customer experience
It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. These programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience.
Customer segmentation
Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing.
Proposition development and pricing
Competitive and fast moving… it’s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue.
Accessibility
Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and “always on” research programmes, we’re passionate about ensuring the travel industry is inclusive and meets needs of minority groups.










Featured Case
Learn MoreName Project title
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Name Project title
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"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes "
"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes "
"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes "
Knowledge

YoungMinds



Sport England
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Get in touch
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434