Travel

Market Research

If you’re in the travel and hospitality sector you need travel market research and hospitality research that’s grounded in a strong understanding of your objectives. And a laser focus on the correct audiences to achieve this.

In this dynamic and ever-evolving industry, take your customers on a journey they’ll remember…

Here’s how we can help:

Our Approach

Understanding the audiences you need to evaluate is vital when devising a travel industry research or hospitality research brief. We’re fascinated by truly understanding why travel and hospitality companies often fail to receive the full benefit from the positive emotional impact of the end experience they provide. Why do people love holidays and meals out… but not necessarily the businesses that provide them? Drawing on robust knowledge and experience of the sector, we’ve supported package holiday companies, airlines, hotel chains, restaurants and more. We have comprehensive experience in business and consumer travel and hospitality markets and access to representative user samples, travellers, guests and stakeholders. Whether you start with brand awareness tracking, proposition development and pricing, or customer experience, we unearth the secrets to what’s driving choice in this highly competitive marketplace. The end result? Actionable insight generation.

Brand awareness

Huge competition and constant changes, combined with significant external influences and disruptors entering the market. To maintain and grow your marketing share, we help you understand this wide context and how it impacts your brand.

Customer experience

It really is all about the customer journey. To help you embed a customer centric culture based around insight, we regularly build and manage customer experience (CX) projects. These programmes are built around our core CX principles. This means we use the most appropriate methodology, to ask the most appropriate questions, of the most appropriate audience.

Customer segmentation

Who are your customers? What are the external influences, trends and attitudinal developments? And how will they impact future travel or leisure decisions? Customers, users, passengers and guests are not a homogenous group. We work with you to segment your core audiences and better inform product, service design and marketing.

Proposition development and pricing

Competitive and fast moving… it’s hard to keep up with the direction of travel in this industry. Recent years have increased the pressure to evolve and develop propositions that meet the changing customer needs and priorities safely. Our range of development tools investigate how to optimise your product offer and structure, and the pricing strategies that will maximise revenue.

Accessibility

Understanding the views of hard to reach, vulnerable and minority groups through travel market research and hospitality market research is vital. From conducting qualitative research through to targeted ad-hoc and “always on” research programmes, we’re passionate about ensuring the travel industry is inclusive and meets needs of minority groups.

Repoart

Understanding bias, discrimination, and its impact on society

Welcome to our 2023 DE&I report, a look into the lived experiences, dan evolution of our commitment to raising awareness and sharing insights.

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The UK's Most Loved FMCG Brands 2023

The consumer insight is drawn from the opinions of more than 65,000 consumers, through Savanta’s market intelligence platform, BrandVue FMCG: the largest and most comprehensive brand, audience, and customer tracking engine in the market.

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Buy-now-pay-later (BNPL): do FCA regulations help or hinder BNPL schemes

The use of Buy Now Pay Later (BNPL) for both online and in-store purchase payments is steadily increasing, especially with brands clearly promoting this as a benefit in order to drive revenue. This, however, is increasing in tandem with stricter regulations imposed by the FCA on providers to promote sensible spending behaviours.

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Corporate reputation: have banks recovered from the sins of their past?

Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how consumer perceptions have shifted.

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Planning for in-season success 2023

It’s never too early to think about Christmas! But for marketers, category managers and activation teams, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.

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Communications Testing overview

Current comms testing solutions are based off old rules of engagement and objectives.

Download our one page approach to communications testing research to help you optimise cut through and improve business outcomes.

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Consumer Compass Europe Q2 2023 report

We've been tracking the mood of consumers across Europe to uncover the spending habits, attitudes and behaviours of your audiences.

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BrandVue’s Most Loved Drinks Brands 2023

Using BrandVue Drinks – Savanta’s daily brand tracking tool – our latest report includes analysis from our experts on what brands can learn from the results and where the sector is heading.

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Market trends for restaurants and eating out

Using data from our insight tracking tools, we reveal the latest sector insights and trends for brands operating in the dining and eating out space. Find out what your consumers are thinking, how they're behaving and how your competitors are responding. Read the full report below.

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Featured Case

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"I wouldn't hesitate to recommend the team at Savanta. They combine professionalism and proactivity with an ongoing desire to learn about and add value to Sainsbury's via a wide range of research projects and programmes "

Sainsburys Head of Insight