Sponsorship can be an extremely rewarding and valuable form of marketing. However, its effectiveness can be exceptionally difficult to measure without expert support. How do you attribute increased brand awareness, track perceptions and influences, or evaluate brand fit for diverse campaigns?
Our sponsorship evaluation research can monitor and measure the impact on brand awareness, brand image, and audience behaviour across any platform. That includes TV, radio, online, social media, or live events. Sponsorship analysis delivers the ROI evidence needed to validate campaign value, optimise brand fit and messaging, improve reach, and satisfy your key stakeholders.
Sponsorship monitoring is crucial to measure campaign effectiveness and discover how to maximise the success of a strategic partnership. Whether it’s a single or a multi-channel campaign, we’re here to help you track impact through sponsorship research.