Skip to Content

Corporate reputation in GB

Have business banks recovered from the sins of their past?

Since the global financial crisis of 2008 banks have taken steps to restore trust and improve their corporate reputation. Within our new report we reveal the latest data from MarketVue Business Banking to uncover how business perceptions have shifted.

Financial services - corporate reputation
Helen Davey Director 31/07/2023

Many of us will remember the global financial crisis of 2008. This crisis highlighted serious issues within the industry, such as unethical practices, excessive risk-taking, and inadequate regulation. All this eroded trust among the general public.

Since then, many banks have taken steps to restore trust and improve their corporate reputation. They have implemented stricter regulations, enhanced transparency, made efforts to rebuild customer confidence, and more recently looked to introduce or act on their own organisation’s ESG policy and designed products and services to help businesses act on theirs.

Ultimately though, whether an individual trusts the corporate reputation of the banking industry will depend on a range of factors, including their own perceptions, experiences, and the overall actions and behaviour demonstrated by banks in their interactions with customers and the wider society.

Download the full report

Enter your details below to download the full report and continue reading.

Savanta’s MarketVue Business Banking

Based on a continuous survey of 15,000 financial  decision-makers in the UK and 10 years of historical data, MarketVue Business Banking is a highly reliable and detailed monitor of how banks are perceived by business customers.

It’s designed as a complete market overview covering:

  • market share
  • trends
  • brand health
  • customer experience

MarketVue Business Banking informs business strategy and provides tactical feedback for action planning. Interviewing is conducted continuously among a UK representative sample from start-ups, SMEs up to major corporates throughout the year and data/insight is delivered to clients on a quarterly basis.

To find out more about Savanta’s MarketVue Business Banking, get in touch with us at: [email protected]

Knowledge centre

Read More
Explore
B2B Brands | Brand Development & Strategy | Brand performance | Business & Professional Services (B2B) | Business Banking | Consumer Brands | Corporate reputation | Financial Services | Financial Services | HNWI | Market understanding & opportunity | MarketVue | Thought leadership

Savanta's Customer Experience (CX) framework

06/03/2024 - by Steve King
B2B Brands | Brand Development & Strategy | Brand performance | Business & Professional Services (B2B) | Business Banking | Consumer Brands | Corporate reputation | Financial Services | Financial Services | HNWI | Market understanding & opportunity | MarketVue | Thought leadership

Business deposits: a new opportunity for GB businesses?

03/03/2024 - by Philippa Whitham
B2B Brands | Brand Development & Strategy | Brand performance | Business & Professional Services (B2B) | Business Banking | Consumer Brands | Corporate reputation | Financial Services | Financial Services | HNWI | Market understanding & opportunity | MarketVue | Thought leadership

Business Confidence Northern Ireland Q4 2023

23/02/2024 - by Rosaria Vitale
B2B Brands | Brand Development & Strategy | Brand performance | Business & Professional Services (B2B) | Business Banking | Consumer Brands | Corporate reputation | Financial Services | Financial Services | HNWI | Market understanding & opportunity | MarketVue | Thought leadership

37 Questions: answered

29/01/2024