Skip to Content
Get in touch

Enter the raffle

for the chance to win a FREE ticket to our HE Insight Club event

Submit your details below and you’ll automatically be entered into our raffle. 🍀 Good luck! 🍀 We have our fingers crossed for you!


If you’re one of our lucky winners we’ll be in touch on Friday 18th November. Until then, feel free to contact us if you have any student and applicant marketing questions that you’d like to talk to us about or scroll down for more information about our bespoke research, insights and research tools (HE Success Suite) within the higher education sector.

Andréanne Orsier Director, Higher Education Find out more

Higher education market research at Savanta

How can you stand out amongst the university crowd? How do you future-proof your institution? Become more effective at identifying student and applicant needs?

We use key metrics and analysis to understand higher education in its entirety through our higher education market research.

The Savanta HE research team (formerly from YouthSight) are famous for our work with universities, applying fresh commercial thinking, with innovative approaches, to tackle student recruitment, attraction and conversion challenges head on.

The beauty of working with our higher education market research team is that you’ll never start from zero. We have years of sector data and competitor knowledge at our fingertips. We already know your institution’s strengths and weaknesses and how best to connect with your prospective students.

0 k+
university applicants
0 k+
higher education students
0 k+
recent graduates
01

Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.

Find out more

02

Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.

Find out more

03

Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.

Find out more

04

Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.

Find out more

Results Day How are A Level students feeling ahead of receiving their exam results

Independent Learning What new skills are Gen Z learning and where are they learning them?

Case Studies

University of Manchester

Learn More

Plymouth College of ArtMaximising new course success

Learn More

Queen Mary University London

Learn More

University of Southampton

Learn More

"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Order a brochure
Featured Reports
Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours
Our latest report helps brands overcome the many roadblocks to a sustainable future - through the power of audience insight. As the impacts of climate change grow more extreme, we all know the imperative for sustainable behaviours to be adopted across society, particularly when it comes to consumer choices
Learn More
BrandVue’s Most Loved Travel & Transport Brands 2022
Savanta's latest report reveals the UK’s most loved travel & transport brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
BrandVue’s Most Loved Financial Services Brands 2022
Savanta's latest report reveals the UK’s most loved financial services brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
Social media marketing (episode 3)
Gen Z use social media in a very different way compared to their Millennial predecessors. Gone are the days of chasing likes or finding the best backdrop, and social media marketers need to adapt their strategies if they want to achieve cut-through with young audiences. 
Learn More
How Gen Z will change the world (vol.3)
Gen Z are changing the world. They are challenging stereotypes, questioning behaviour and effecting change. Our eBook series uncovers the key themes that brands need to know.
Learn More
BrandVue’s Most Loved Eating Out Brands 2022
Savanta's latest report reveals the UK’s most loved eating out brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
The fast fashion paradox and the second hand solution
Download this eBook and gain key insights into Gen Z's moral dilemma around purchasing fast fashion: does their love of fast fashion conflict with their desire to save the planet?
Learn More
Banking on the next generation eBook
How is Gen Z currently using and managing their money? What will this look like in the future? How can your brand respond to the changing financial landscape? Download the eBook to find out.
Learn More
Is the branch dead for business banking?
What is the small business experience and do they expect to use digital channels more in the future?

Download our free guide below.
Learn More
CXP Customer Experience Personalisation Audits
How to maximise revenues through building individual relationships between your customers and your brand.

Download it free below.
Learn More

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434