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Enter the raffle

for the chance to win a FREE ticket to our HE Insight Club event

Submit your details below and you’ll automatically be entered into our raffle. 🍀 Good luck! 🍀 We have our fingers crossed for you!

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If you’re one of our lucky winners we’ll be in touch on Friday 18th November. Until then, feel free to contact us if you have any student and applicant marketing questions that you’d like to talk to us about or scroll down for more information about our bespoke research, insights and research tools (HE Success Suite) within the higher education sector.

Andreanne Orsier. Director Education.
Andréanne Orsier Director, Higher Education Find out more

Higher education market research at Savanta

How can you stand out amongst the university crowd? How do you future-proof your institution? Become more effective at identifying student and applicant needs?

We use key metrics and analysis to understand higher education in its entirety through our higher education market research.

The Savanta HE research team (formerly from YouthSight) are famous for our work with universities, applying fresh commercial thinking, with innovative approaches, to tackle student recruitment, attraction and conversion challenges head on.

The beauty of working with our higher education market research team is that you’ll never start from zero. We have years of sector data and competitor knowledge at our fingertips. We already know your institution’s strengths and weaknesses and how best to connect with your prospective students.

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Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.

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02

Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.

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03

Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.

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04

Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.

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HE Success Suite Video
Results Day How are A Level students feeling ahead of receiving their exam results video

Results Day How are A Level students feeling ahead of receiving their exam results

Independent Learning What new skills are Gen Z learning and where are they learning them? video

Independent Learning What new skills are Gen Z learning and where are they learning them?

Case Studies

University of OxfordGauging alumni perceptions

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University of ManchesterInforming open day strategy

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Plymouth College of ArtMaximising new course success

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University of SouthamptonEvaluating brand resonance

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"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

Order a brochure
Featured Reports
Business Confidence Northern Ireland Q3 2024
MarketVue Business Confidence from Savanta, is a survey of 239 NI businesses from start-ups to companies with £1bn turnover, conducted between 24th June 2024 – 18th September 2024. Download our Northern Ireland infographic for a snapshot of the findings.
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Unveiling the hidden potential of B2B brand research
Discover the untapped power of B2B brand research and how it can revolutionise your brand strategy. Explore beyond basic awareness metrics to understand emotional connections, brand usage, and the influencers shaping customer decisions.
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Majority of children concerned about being the victims of violence
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In 2022 and 2023, Savanta sought businesses’ opinions on Environmental, Social and Corporate Governance (ESG) issues and topics. Concern was high and many businesses planned to take action, develop policies, borrow for ESG projects and/or invest ethically. However, only a minority actually had a sustainability policy.

A year on, and a tough year at that, what’s the story now?
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Insight Fountain
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Unlock the key trends shaping the AI-driven future with exclusive insights from five key markets. Discover how AI is transforming markets, consumer behaviour, and brand strategies—download the 2024 AI Impact Report now.
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Consumer Compass Europe: Q3 2024
Our Q3 2024 report is now available for download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.
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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434