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If you’re one of our lucky winners we’ll be in touch on Friday 18th November. Until then, feel free to contact us if you have any student and applicant marketing questions that you’d like to talk to us about or scroll down for more information about our bespoke research, insights and research tools (HE Success Suite) within the higher education sector.

Andréanne Orsier Director, Higher Education Find out more

Higher education market research at Savanta

How can you stand out amongst the university crowd? How do you future-proof your institution? Become more effective at identifying student and applicant needs?

We use key metrics and analysis to understand higher education in its entirety through our higher education market research.

The Savanta HE research team (formerly from YouthSight) are famous for our work with universities, applying fresh commercial thinking, with innovative approaches, to tackle student recruitment, attraction and conversion challenges head on.

The beauty of working with our higher education market research team is that you’ll never start from zero. We have years of sector data and competitor knowledge at our fingertips. We already know your institution’s strengths and weaknesses and how best to connect with your prospective students.

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Open Day Success

Boost your event success by learning what drives conversion. Want to learn from best practice in the sector? Find out how your competitors’ performance compares against yours? Validate your decisions with a robust, relevant sample group? We can help you understand what matters most to prospective university students, so you can direct investment where it matters most.

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Undergraduate Success

To truly improve undergraduate attraction and conversion rates you need to benchmark performance, drill down into student needs, understand how and why you lost out to competitors and understand emotional and motivational drivers. Our higher education market research will shine a light to inform your decision making.

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Postgraduate Success

Enhance your postgraduate taught (PGT) attraction and conversion rates. We can help you gain unrivalled insight into the factors that impact decision-making and set PGT fees based on robust evidence. Validate your decisions. Unearth new opportunities. Decode audiences. And truly understand the complex postgraduate market.

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Marcomms Success

Do you know what truly impacts university choice? Our trackers will help you discover when and where to invest for maximum impact. These insights mean you can create impactful marcomm strategies tailored to key stages, fully understand the applicant perspective on your marketing and gain inspiration from tomorrow’s brightest stars. Uncovering these facts will greatly enhance your marketing communications.

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Results Day How are A Level students feeling ahead of receiving their exam results

Independent Learning What new skills are Gen Z learning and where are they learning them?

Case Studies

University of OxfordGauging alumni perceptions

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University of ManchesterInforming open day strategy

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Plymouth College of ArtMaximising new course success

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University of SouthamptonEvaluating brand resonance

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"This is one of the most useful, impactful and widely used pieces of research we've commissioned."

Plymouth College of Art

"Understanding alumni's connection to the university is helping us to build a more nuanced communications and outreach programme based on people's experience and life stage."

University of Oxford

"There used to be a lot of guessing without hard evidence. The YouthSight (now Savanta) tools have helped to confirm what we suspected and understand the implications."

Queen Mary University of London Market Intelligence Manager

HE research brochure

Win the battle for brand distinctiveness, student attraction, conversion and retention.

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Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434