Transport & Logistics

Market Research

Whether you’re running an airline, TOC, or shipping freight, you need reliable transport market research and logistics market research to maximise efficiencies. The type of precise insights that really takes you places.

Here’s how we can help:

Our Approach

With hundreds of global transport research programmes across railways, airlines and airports, ferry services and business networks under our belt, we know the first place to start is with the audience. You need to really get under the skin of your users, passengers or stakeholders, with representative samples that offer actionable insights. But we don’t just chase numbers. We delve deeper. We find the hard-to-reach users of transport. And we do this by combining a methodology neutral approach to research design with market leading analytics, innovative questionnaire design, and cutting-edge technology. It’s why every project we complete exceeds client expectations. Our team isn’t afraid to throw on a back-pack and a sensible pair of shoes to conduct research within the transport environment. How else can we truly identify local issues and gain golden in-the-moment feedback? Transport modes, flows, or services. We’ve got it covered. Our deep experience and solid reputation mean we’re vital partners for leading transport brands, from service providers through to industry bodies and regulators.

Our services

Audience understanding and segmentation

Who is your target market, how do they invest and bank, what segments best fit your offer, and how can you access and market to them? We’ll unearth a wealth of insights that you can act on.

Market intelligence

Investor sentiment, market trends, product use and penetration, and channel trends – in other words, the kind of understanding you need to accelerate your market position.

Brand and reputation performance

Measure the success of your marketing through the brand funnel of awareness, sentiment, reputation, associations, and consideration. Assess… adapt… achieve.

Client retention and NPS

Measure key client KPIs and understand how to improve your share of wallet.

Proposition development

Fine-tune your propositions by testing and developing your brand, service, and product enhancements such as digital UX, advice pricing, or credit card features. Add a touch more glitter to your client’s gold.

Repoart

Parliamentary panels calendar 2025

Our Parliamentary panels calendar highlights all key events across 2025. Download our calendar below.

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Business Confidence Northern Ireland Q4 2024

While Great Britain faced a notable dip in business confidence during Q4 2024, Northern Ireland stood its ground.

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Global Beauty Path to Purchase 2025

In our latest report we navigate the beauty path-to-purchase from a generational and global perspective drawing insights from four core markets; Canada, Netherlands, UK, and USA.

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Consumer Compass Europe: Q4 2024

Our Q4 2024 report is now available to download.

The consumer insight is drawn from the responses of over 3,500 consumers in the UK, Netherlands, Germany, France, Spain, Italy, and the Nordics.

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Grocery Eye Q4 2024

The Grocery Eye is a quarterly report produced by Savanta to track attitudes and behaviours in the grocery sector, helping our clients to better understand their market and audiences.

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AI Impact Report: Financial Services edition

Building on our AI Impact Report with House 337, we're excited to share our Financial Services edition, part of a series of four sector-specific reports.

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AI Impact Report: Retail edition

Building on our AI Impact Report with House 337, we're excited to share our Retail edition, part of a series of four sector-specific reports.

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AI Impact Report: CPG edition

Building on our AI Impact Report with House 337, we're excited to share our CPG edition, part of a series of four sector-specific reports.

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AI Impact Report: Entertainment edition

Building on our AI Impact Report with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

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AI Impact Report 2024: Entertainment edition

Building on our AI Impact Report 2024 with House 337, we're excited to share our Entertainment edition, part of a series of four sector-specific reports.

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Featured Case

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“Working with Savanta is a pleasure. The Savanta team are consistently timely and professional in delivering research for us to a high standard, and with a detailed understanding of our objectives. Savanta research helps us better understand what our stakeholders expect of us, and how best to communicate with them. Savanta’s ability to help us better understand our landscape is second to none, I would highly recommend working with them.”

Rail Supply Group

"TPE have partnered with Savanta for over a decade, the research Savanta provides us with focuses on key business metrics for maintaining and improving the customer experience, Savanta have been fantastic to work with and provide rich insights for us to analyse and derive improvements. Savanta are proactive in their approach, forward thinking and know our market, we very much enjoy working with Savanta on research to improve our experience, the team always go above and beyond to assist us in our research."

Transpenine Express