Transport & Logistics

Market Research

Whether you’re running an airline, TOC, or shipping freight, you need reliable transport market research and logistics market research to maximise efficiencies. The type of precise insights that really takes you places.

Here’s how we can help:

Our Approach

With hundreds of global transport research programmes across railways, airlines and airports, ferry services and business networks under our belt, we know the first place to start is with the audience. You need to really get under the skin of your users, passengers or stakeholders, with representative samples that offer actionable insights. But we don’t just chase numbers. We delve deeper. We find the hard-to-reach users of transport. And we do this by combining a methodology neutral approach to research design with market leading analytics, innovative questionnaire design, and cutting-edge technology. It’s why every project we complete exceeds client expectations. Our team isn’t afraid to throw on a back-pack and a sensible pair of shoes to conduct research within the transport environment. How else can we truly identify local issues and gain golden in-the-moment feedback? Transport modes, flows, or services. We’ve got it covered. Our deep experience and solid reputation mean we’re vital partners for leading transport brands, from service providers through to industry bodies and regulators.

Our services

Audience understanding and segmentation

Who is your target market, how do they invest and bank, what segments best fit your offer, and how can you access and market to them? We’ll unearth a wealth of insights that you can act on.

Market intelligence

Investor sentiment, market trends, product use and penetration, and channel trends – in other words, the kind of understanding you need to accelerate your market position.

Brand and reputation performance

Measure the success of your marketing through the brand funnel of awareness, sentiment, reputation, associations, and consideration. Assess… adapt… achieve.

Client retention and NPS

Measure key client KPIs and understand how to improve your share of wallet.

Proposition development

Fine-tune your propositions by testing and developing your brand, service, and product enhancements such as digital UX, advice pricing, or credit card features. Add a touch more glitter to your client’s gold.

Repoart

User eXperience: has Financial Services got the digital UX factor?

The financial services industry has been through a digital revolution over the past decade, led by the implementation of open banking. The usage and reliability of AI, to underpin financial decision-making and customer service solutions, have both increased dramatically and these trends look set to continue. Download our new report below, to discover how you can stay ahead in this new landscape.

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Savanta Essentials: Consumer Duty

Provide your clients with comms that are FCA compliant with our brand-new 'Savanta Essentials: Consumer Duty' research solution.

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Ogres to angels: banks have a chance to shine

There remains much cynicism about the banking sector but there is an opportunity (based around support) for banks to help repair customer trust shortfall.

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Macmillan, Cancer Research UK, and Dogs Trust are UK’s most loved charities

Each year Savanta’s Most Loved Charity Brands report shines a light on charities that are capturing the hearts of UK supporters.

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Grocery Eye (Q1 2023): healthy eating

Available now - the new Grocery Eye report on supporting healthy eating. Download your copy here.

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Savanta Gender Pay Gap Report 2022

Equal pay, is the legal obligation under the Equality Act 2010 that requires employers to give men and women equal pay if they are employed to do the same work.

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Online payment security

Concern over online payment security is ever-increasing with the rise of e-commerce and digital transactions. In this report, we reveal who is at risk and who is most concerned about online fraud.

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Sustainability-related research: 10 things to consider

Brands are under more scrutiny than ever when it comes to sustainability and taking the 'right' action is not always simple. Research can be the linchpin of your sustainability strategy, so getting it right could be your make-or-break moment.

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UK Consumer Compass (Q1 2023)

We've been tracking the mood of the nation since 2019 to uncover the spending habits, attitudes and behaviours of UK consumers.

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Youth Practice Question Time: drinking & socialising

Did you miss our recent Youth Practice Question Time event? Don't worry, we have you covered. Here, you can download the full report, which includes a summary of topics discussed and the themes emerging from the Gen Z panel discussions.

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Featured Case

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“Working with Savanta is a pleasure. The Savanta team are consistently timely and professional in delivering research for us to a high standard, and with a detailed understanding of our objectives. Savanta research helps us better understand what our stakeholders expect of us, and how best to communicate with them. Savanta’s ability to help us better understand our landscape is second to none, I would highly recommend working with them.”

Rail Supply Group

"TPE have partnered with Savanta for over a decade, the research Savanta provides us with focuses on key business metrics for maintaining and improving the customer experience, Savanta have been fantastic to work with and provide rich insights for us to analyse and derive improvements. Savanta are proactive in their approach, forward thinking and know our market, we very much enjoy working with Savanta on research to improve our experience, the team always go above and beyond to assist us in our research."

Transpenine Express