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Retail environmental design research

Great-looking retail design doesn’t always guarantee great profits. The perfect marriage of beauty and function – now that’s the holy grail. To create a perfect consumer-centric design, research their needs first.

Our approach

Design prototypes rarely work well straight away. You need a test and learn approach.

We believe in an iterative process to get it just right. There’s no one-size-fits-all solution, so we’ll ensure your research programme is tailored to answer your key business questions.

We evaluate the key environmental factors and consumer mindsets that have the most impact on behaviour and decisions. Using these insights, we create the behavioural design frameworks that elevate and differentiate your retail experience. We have extensive sector experience and a global view that considers cultural nuances across markets.

The result? Your designs won’t just make customers happy now; they’ll keep customers coming back in-store, time and time again.

Research benefits

Elevating shopper experience

What will improve the retail experience for your key customers? What changes can you make to store layout, communications, operations, or product range? Influence the path to purchase with engaging and aspirational retail design.

Improving conversion rates

Address your activation challenges, by learning how to improve your planograms and customer navigation – all informed by shopper behaviour insights.

Inspiring designers

Find the right shopper behaviour framework to inspire your design team and maximise their creative magic.

Rooting retail design in rigorous research

Stay informed about retail design recommendations and trends that are underpinned by robust shopper research.

How it works

Retail environmental design services in research should reveal how to achieve a truly consumer-centric experience.

Step-by-step, here’s how it’s done:

01

Understanding your challenges

We immerse ourselves in your decision-making process to make the research relevant and fixated on addressing your challenges.

02

Exploring behaviours

Let the research do the heavy lifting, by focusing on the behavioural piece of the customer journey and the path to purchase. Since the context and environment are crucial, we conduct every research project in a natural setting.

03

Ideating the design solutions

Armed with all the findings, we’ll discuss the insights and implications with you to come up with design solutions that can be both beautiful and functional.

04

Validating the results

We assess if the solutions still cover all the key bases and refine things further if needed.

Research methods

Retail strategy

Shopper behaviour

Behavioural

Qualitative

Defining the target audience for a fashion brand

As part of a brand refresh, a womenswear retailer wanted to uncover their target customer within the wider market context

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Streamlining experience researchWithin the agile innovation process

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Domestic appliancesCategory & brand understanding

Providing in-depth consumer research in order to drive NPD and in-market opportunities, brand strength and positioning, and consumer targeting.

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Global insurance proposition for businesses

Our client needed to understand mid-market commercial businesses across their territories to redevelop their insurance and risk management proposition

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Understanding customer needs in financial products

Our client wanted to understand consumers’ core concerns and needs when choosing financial products, in particular protection, investments, pensions and equity release and which one are genuine drivers of brand choice.

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Global brand health monitor

The wealth management (WM) arm of a major global banking group needed to understand its brand position among HNWIs across key markets.

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Samsung - Campaign insight

Understand campaign ROI

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Leveraging reputational driversin Education

A world-renowned university with a commitment to influence the world. The university's alumni and faculty include numerous heads of state, Nobel laureates, and influential figures in academia and industry.

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Brand measurement

Our client is a provider of a healthcare financial technology. They work with over 500,000 healthcare providers, records 2.5 billion transactions annually, has over 530 integrations with leading software systems, and has over 20 years of experience servicing the healthcare industry.

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Brand stretch for global pain brands

Brand led new product development for equity and cross category growth.

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If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434

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