Skip to Content

Retail environmental design research

Great-looking retail design doesn’t always guarantee great profits. The perfect marriage of beauty and function – now that’s the holy grail. To create a perfect consumer-centric design, research their needs first.

Our approach

Design prototypes rarely work well straight away. You need a test and learn approach.

We believe in an iterative process to get it just right. There’s no one-size-fits-all solution, so we’ll ensure your research programme is tailored to answer your key business questions.

We evaluate the key environmental factors and consumer mindsets that have the most impact on behaviour and decisions. Using these insights, we create the behavioural design frameworks that elevate and differentiate your retail experience. We have extensive sector experience and a global view that considers cultural nuances across markets.

The result? Your designs won’t just make customers happy now; they’ll keep customers coming back in-store, time and time again.

Research benefits

Elevating shopper experience

What will improve the retail experience for your key customers? What changes can you make to store layout, communications, operations, or product range? Influence the path to purchase with engaging and aspirational retail design.

Improving conversion rates

Address your activation challenges, by learning how to improve your planograms and customer navigation – all informed by shopper behaviour insights.

Inspiring designers

Find the right shopper behaviour framework to inspire your design team and maximise their creative magic.

Rooting retail design in rigorous research

Stay informed about retail design recommendations and trends that are underpinned by robust shopper research.

01

Understanding your challenges

We immerse ourselves in your decision-making process to make the research relevant and fixated on addressing your challenges.

02

Exploring behaviours

Let the research do the heavy lifting, by focusing on the behavioural piece of the customer journey and the path to purchase. Since the context and environment are crucial, we conduct every research project in a natural setting.

03

Ideating the design solutions

Armed with all the findings, we’ll discuss the insights and implications with you to come up with design solutions that can be both beautiful and functional.

04

Validating the results

We assess if the solutions still cover all the key bases and refine things further if needed.

Research methods

Retail strategy

Retail strategy

Shopper behaviour

Shopper behaviour

Behavioural

Behavioural

Qualitative

Qualitative

Powering Growth with BrandVueIdentifying key drivers of success

Our client is a premium, Bistro-style restaurant chain. Using BrandVue data, they wanted to identify the key drivers of demand for their brand versus competitors and highlight opportunity areas for future growth.

Learn More

Connecting sales data to BrandVue Eating Out metricsStrategy Research

Our client, a high-street quick service restaurant, wanted to establish a link between sales data and BrandVue metrics to see which correlation was the strongest, to know which levers to pull to drive growth.

Learn More

Measuring brand reputation

Learn More

Maximising applicant conversion

Learn More

Optimising Investment Communications with Professionals

Our client specializes in financial advice and offers insurance and investment products for doctors, dentists, and teachers. The client wanted to build on previous research to test whether their reports and policies were engaging and fit for purpose, (i.e., outline the objectives of the business). In addition to this, they wanted to gauge current and potential investors’ knowledge levels on risk and sustainable investing, and how this impacts their decisions around investing.

Learn More

Bridging the STEM gender gap

Women make up just 25% of all people working in science, technology, engineering and mathematics (STEM) occupations in the UK, despite accounting for nearly half of its total workforce. The reasons behind this are varied and complex, but one factor is clear: fewer women choose to pursue STEM subjects at a degree level.

Learn More

Access to CashUK Business and Retail Banking Provider

Learn More

Brand essence tracker

Learn More

Nuffield HealthBuilding advanced tracking and an ecosystem of data and insight to take action

Learn More

GWRCovering core touchpoints through an ‘always-on’ programme

Learn More
Featured Report
BrandVue's Most Loved Retail Brands 2022
Savanta's latest BrandVue Retail report reveals the UK’s most loved retail brands of 2022 - with performance rankings from across all major categories.

Download the report below.
Learn More
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
Learn More
Planning for In-Season Success
It’s never too early to think about Christmas! But for marketers, understanding when the tipping point occurs is critical to a successful in-season campaign.

Download our free guide below to discover tips for successful in season planning and learn more about how we can help.
Learn More

Knowledge centre

Explore
Concept test | Concept testing | Consumer Brands | Early launch performance monitor | Eating & Drinking | FMCG | Health & Wellbeing | Ideation & concept development | Pricing strategy | Product & service development | Product testing | Range optimisation | Retail | Retail Strategy | Volumetrics & Forecasting

UK Grocery Eye Q1 2024 report

3 May 2024 - by Julie Vigne
Brand Development & Strategy | Brand performance | Consumer Brands | Fashion & Beauty | Fashion & Beauty | Health & wellbeing | HNWI | Youth

Why should a brand care about dupes?

17 April 2024
Automotive | Business & Professional Services (B2B) | Charities & Not-For-Profit | Eating & Drinking | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Luxury | Media | Pharma | Politics | Property & Construction | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

The future of Gen Z: world in a click

9 April 2024 - by Josephine Hansom
Automotive | Business & Professional Services (B2B) | Charities & Not-For-Profit | Eating & Drinking | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | Luxury | Media | Pharma | Politics | Property & Construction | Public Sector | Retail | Sport & Leisure | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Business Deposits: Do NI Businesses behave differently to their GB Counterparts

3 April 2024 - by Philippa Whitham

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434