Conjoint and MaxDiff trade-off
Understand how consumer choices are affected by product features and pricing. Analyse choice modelling, strategic game theory, opportunity sizing, and much more.
Use data science and advanced analytics research to support business decision-making, identify new investment opportunities, and much more.
To make better decisions, you need to know who, what, how, and why. By bringing clarity to research findings - combining insightful reporting and analytics - we add real value. We’re experts in driving business-relevant insights and providing lasting solutions.
We cover the full spectrum of data management. From sample and weighting, data processing and statistics, to management consulting and scripting, plus everything in between… We’ll adapt our approach to suit your needs.
With data science we can go deeper to unlock the full value of your data collection. Combining sets from various internal and external sources, we create predictive models using R, Python, and other software to signal trends and their implications.
Our range of analytical tools and technologies provide a full array of data outputs and complex analysis. After all, great research is an art - but also a science.
With data science we can go deeper to unlock the full value of your data collection.
Quantify potential sales or customer segments, by discovering new opportunities for your products or services.
Increase retention and reduce customer churn in service-based industries like telecoms, insurance, finance, or any other sector.
Identify threats and growth opportunities for existing products and services, to inform your framework for future strategies.
It's all about minimising your financial risk, by creating a strategy that validates future business and marketing approaches.
Advanced analytics and data science techniques evaluate consumers’ subconscious decision-making processes. See which key drivers or trade-offs matter most.
Through our in-house capabilities we offer a broad range of analytics research techniques. Step-by-step, here’s how we do it:
Understand how consumer choices are affected by product features and pricing. Analyse choice modelling, strategic game theory, opportunity sizing, and much more.
Need to show how closely brands and variables are related to each other? By providing a visual representation of brand territory, we help you visualise relationships – between groups, objects, individuals, and variables.
Create a level playing field. Identify how you perform against competitors. Forecast your sales in turbulent or opaque markets to facilitate your sales planning.
Measure and understand underlying reasons driving KPIs, to improve processes and maximise performance. Model pricing scenarios. Estimate the size of new opportunities.
Quantify price elasticity and price optimisation to find the optimum combination of perceived value and cost.
Map and prioritise factors in complex purchase funnels. Help sales teams to target the right stakeholders with the right messages and propositions. Optimise range appeal amongst customers with total unduplicated reach and frequency (TURF) analysis.
If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434