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UK Business Tracker

Our monthly tracker to monitor the recovery, resilience and adaption of UK businesses! Whether you want to monitor the latest pressures and challenges impacting UK businesses on a regular basis or just ask a couple of questions to support your decision making, our monthly tracker provides a timely and cost-effective approach!

Our approach

Covid-19, Brexit, rising energy prices and the UK inflation rate present a major challenge for all UK businesses.

Running throughout the calendar year, our monthly tracker continuously monitors all these key business pressures across a range of current and future brand health tracking measures, as well as exploring the wider challenges which are impacting UK businesses.

Our topical ‘dip’ section, which is updated on a regular basis, focuses on the latest hot topics and events which are impacting UK businesses – ensuring that you get the most up-to-date insights on the topics you might not even have thought to ask!

01

Firmographics

10 core firmographics, which, as well as enabling you to explore the data by these firmographics allows you to target specific audiences within our generalist UK business audience.

02

Current and future business health tracking measures

10 measures monitoring attitudes and behaviours across four key market pressures: Covid-19, Brexit, rising energy prices and inflation.

03

Our topical ‘dip’ section

10 question section focused on exploring the ‘hot topic’ trends and events impacting UK businesses, giving you the most up-to date and pertinent insights on these topical ‘dip’ areas.

04

As well as adding your own questions

‘Buy in’ and design your own bespoke questions from scratch – which only you will get the answers to.

A range of solutions:

Our tracker has a guaranteed sample size of 750 small business owners and directors (up to 249 employees) and 250 decision makers at mid to large companies (250 or more employees). You can opt to purchase individual audiences or both, with a built-in discount for those who purchase both audiences.

There are three different solutions which you can choose from, dependent on your research needs and budget:

  1. Premium solution: For anyone who wants all our tracker’s insights and our full package of deliverables - enabling you to maximise the opportunities from the data!
  2. Tailored solution: For those who are looking to access the tracker, but with the flexibility to choose 20 questions which are most relevant and useful to them!
  3. Base solution: For anyone looking to just get answers to their own questions, via a timely and cost-effective research vehicle!

Research benefits

Our dedicated team of B2B experts will work with you to ensure whatever solution you opt for your research objectives are met!

Stay informed:

Monitor changing shifts in sentiment and behaviours amongst UK businesses.

Speak to your target audience:

Our tracker enables you to connect to the right people and get the answers you need from these audiences.

Make better business decisions:

Our data will enable you to understand the impact with true insights and mitigate the impact of any future business pressures.

Ask the right questions:

Getting answers to the topics and questions you might not even think to ask. Our tracker was created and is maintained by B2B research experts, and we continuously update it to ensure it’s reflective of wider events and that the measures are pertinent and actionable.

Choose the right solution for your business:

Our tracker providers a range of solutions to account for all research needs and budgets.

Research methods

Omnibus & Trackers

Omnibus & Trackers

MarketVue

MarketVue

Business & Professional Services

Business & Professional Services

B2B audience expertise

B2B audience expertise

Case studies

PumaPromoting celebrity brand ambassadors

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University of Manchester

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Queen Mary University London

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Reports
Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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Black Lives Matter Everywhere UK 2021
The truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for.

Download the report below.

Download report
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Knowledge centre

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Agencies & Consultancies | Automotive | B2B Brands | Brand Development & Strategy | Brand health & tracking | Brand performance | Brand planning | Brand portfolio management | Brand positioning | Brand tracker | Brand tracking | Business & Professional Services (B2B) | Charities & Not-For-Profit | Consumer Brands | Corporate reputation | Eating & Drinking | Education | Energy, Water & Utilities | Fashion & Beauty | Financial Services | FMCG | Health & Wellbeing | HNWI | Luxury | Media | MPs | Pharma | Politics | Property & Construction | Public & Social | Public Sector | Retail | Sport & Leisure | Students | Technology & Telecoms | Transport | Travel | Wealth Management | Youth | Youth

Sustainability Segmentation: how marketers can turn good intentions into green buying behaviours

15/11/2022 - by Nick Baker
Brand Development & Strategy | Communication Effectiveness & Optimisation | Consumer Brands | Education | Market understanding & opportunity | Media | State of the Youth Nation Tracker | Students | Students | Thought leadership | Youth | Youth | Youth | Youth

Social media marketing (episode 3)

27/09/2022 - by Josephine Hansom

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434