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Business Tracker

Our monthly (UK) and quarterly trackers (Europe) monitor the recovery, resilience and adaption of businesses. Whether you want to understand the latest pressures and challenges impacting businesses on a regular basis or just ask a couple of questions to support your decision-making, our monthly tracker provides a timely and cost-effective approach!

Our approach

Covid-19, Brexit, rising energy prices and soaring inflation rates present major challenges for all businesses across Europe.

Running throughout the calendar year, our monthly tracker continuously monitors all these key business pressures across a range of current and future brand health tracking measures, as well as exploring the wider challenges which are impacting businesses.

Our topical ‘dip’ section, which is updated on a regular basis, focuses on the latest hot topics and events which are impacting businesses – ensuring that you get the most up-to-date insights on the topics you might not even have thought to ask!



10 core firmographics, which, as well as enabling you to explore the data by these firmographics allows you to target specific audiences within our generalist business audience.


Current and future business health tracking measures

10 measures monitoring attitudes and behaviours across four key market pressures: Covid-19, Brexit, rising energy prices and inflation.


Our topical ‘dip’ section

10 question section focused on exploring the ‘hot topic’ trends and events impacting businesses, giving you the most up-to date and pertinent insights on these topical ‘dip’ areas.


As well as adding your own questions

‘Buy in’ and design your own bespoke questions from scratch – which only you will get the answers to.

A range of solutions:

Our tracker has a guaranteed UK sample size of 750 small business owners and directors (up to 249 employees) and 250 decision makers at mid to large companies (250+ employees). You can opt to purchase individual audiences or both, with a built-in discount for those who purchase both audiences.

Our European Business Tracker guarantees 500 businesses in total (for small businesses, n=350; medium and large businesses, n=150)

There are three different solutions which you can choose from, dependent on your research needs and budget:

  1. Premium solution: For anyone who wants all our tracker’s insights and our full package of deliverables - enabling you to maximise the opportunities from the data!
  2. Tailored solution: For those who are looking to access the tracker, but with the flexibility to choose 20 questions which are most relevant and useful to them!
  3. Base solution: For anyone looking to just get answers to their own questions, via a timely and cost-effective research vehicle!

Research benefits

Our dedicated team of B2B experts will work with you to ensure whatever solution you opt for your research objectives are met!

Stay informed:

Monitor changing shifts in sentiment and behaviours amongst UK businesses.

Speak to your target audience:

Our tracker enables you to connect to the right people and get the answers you need from these audiences.

Make better business decisions:

Our data will enable you to understand the impact with true insights and mitigate the impact of any future business pressures.

Ask the right questions:

Getting answers to the topics and questions you might not even think to ask. Our tracker was created and is maintained by B2B research experts, and we continuously update it to ensure it’s reflective of wider events and that the measures are pertinent and actionable.

Choose the right solution for your business:

Our tracker providers a range of solutions to account for all research needs and budgets.

Research methods

Omnibus & Trackers

Omnibus & Trackers



Business & Professional Services

Business & Professional Services

B2B audience expertise

B2B audience expertise

Case studies

PumaCelebrity brand ambassadors

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University of ManchesterInforming open day strategy

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Eco Index 2021: Will the Covid-19 recovery be green?
Following on from last year’s inaugural survey, Savanta’s latest Eco Index report reveals where people stand on key environmental issues and what action they want to see.

Download the report below.
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Black Lives Matter Everywhere UK 2021
The truth about what consumers and employees from ethnic minorities expect from the brands they support and the institutions that they work for.

Download the report below.

Download report
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Knowledge centre

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Advanced analytics & data science | Audience/market segmentation | Brand Development & Strategy | Brand planning | Brand portfolio management | Brand positioning | Charities & Not-For-Profit | Communication Effectiveness & Optimisation | Consumer | Consumer Brands | Customer satisfaction & NPS | Eating & Drinking | Education | Energy, Water & Utilities | Fashion | Fashion & Beauty | Fashion & Beauty | Financial Services | Financial Services | FMCG | Grocery Eye | Health & wellbeing | Health & Wellbeing | Healthcare (Patients & Professionals) | Loyalty & retention | Luxury | Market sizing & trends | Market understanding & opportunity | Media | Pharma | Pricing strategy | Public & Social | Public Sector | Retail | Retail | Retail Strategy | Sport & Leisure | Sport & Leisure | Students | Technology & Telecoms | Thought leadership | Transport | Travel | Usage & Attitudes | Youth

Consumer Compass Europe (Q4 report)

29 February 2024 - by Alex Ward-Booth
Agencies & Consultancies | B2B Brands | Business & Professional Services (B2B) | Consumer Brands | Eating & Drinking | Financial Services | FMCG | HNWI | MPs | Public & Social | Retail | Students | Transport | Travel | Youth | Youth

37 Questions: answered

22 February 2024
Audience/market segmentation | Brand Development & Strategy | Brand planning | Brand positioning | Business & Professional Services (B2B) | Charities & Not-For-Profit | Charities & Not-For-Profit | Communication Effectiveness & Optimisation | Consumer Brands | Education | Education | Employee research | Energy, Water & utilities | Fashion | Fashion & Beauty | Fashion & Beauty | Financial Services | FMCG | Health & wellbeing | Health & Wellbeing | Healthcare (Patients & Professionals) | Luxury | Luxury | Market understanding & opportunity | Media | Media | Pharma | Politics | Public Sector | Public Sector | Research Methods | Retail | Retail | Retail environmental design | Retail Strategy | Shopper behaviour | Sport & Leisure | Sport & Leisure | Students | Students | Technology & Telecoms | Technology & Telecoms | Thought leadership | Understanding Stakeholders & Employees | Usage & Attitudes | Youth | Youth | Youth | Youth

Harnessing the power of humanity

29 January 2024 - by Josephine Hansom
Audience | Audience/market segmentation | B2B Brands | Brand Development & Strategy | Brand planning | Business & Professional Services (B2B) | Consumer | Consumer Brands | Corporate reputation | Customer Experience | Financial Services | Financial Services | HNWI | HNWI | Market understanding & opportunity | Usage & Attitudes | Wealth Management | Wealth Management

Navigating the path to a greener future: a financial services sustainability report

12 January 2024
Education | Fashion & Beauty | FMCG | Luxury | Omnibus & Trackers | Public Sector | Retail | State of the Youth Nation Tracker | Technology & Telecoms | Thought leadership | Travel | Youth | Youth omnibus 16-24

From Digital Natives to AI Pioneers

1 December 2023 - by Josephine Hansom

Get in touch

If you’d like to speak with one of our experts right now, please call: +44 (0) 20 7632 3434