Youth Audience

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Youth research panel
The largest and most engaged Gen Z panel

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Because researching 16-30s is hard, you need confidence your supplier can reach exactly the right respondents. Scores of companies with quant surveys, depths, focus groups, online communities, and trackers.

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We’ve built the UK’s biggest youth research panel with over 135,000 16–30-year-old members and over 1,000 data points for profiling. Our 30% response rate means an even greater effective panel size, higher validity and more meaningful results. There are very few subgroups we can’t reach. We pay clear, decent incentives, treating panellists with respect, because we believe that real people deserve real rewards.

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Because we’re youth specialists, members find us engaging. 75% aren’t on any other panels, so answers are fresher and less jaded. We’ve a lively community website, where no holds barred, member-generated content gets published, peer-reviewed and rated every day.

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Our unique, award-winning, mobile-first interface means we enjoy industry-leading levels of smartphone response.

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We pride ourselves on great customer service. We normally turn quotation requests around within the hour, and project managers will ensure studies always meet deadlines. Get in touch, see how.

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We often get asked what makes our youth panel so great.
Well, here’s the truth…
Our panellists keep it real.
In fact, our panellists are…

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Real embarrassing
Person A: When I was in secondary school and we were called out for a fire drill and we were queuing up waiting to go back in and I had a bird decimate my bag or my blazer and hair.

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Person B: My most embarrassing moment would be getting my leg stuck in a fence at a theme park.

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Person C: So, I ran over to dance and I ended up just slipping over, flat on my bum.

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Person D: I remember on the last step my mate trips, just the whole lecture theatre does the classic ‘wheyy’.

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Person E: I was writing an email to my history lecturer and, you know, just asking a question about something that had happened in the lesson and I signed it off with my usual sign-off thing that I do to friends which was, love you lots like jelly tots.

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Person F: When I was 11 years old and my mum had found a short story that I had written and let’s just say it was not exactly age appropriate.

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Real funny
Person G: What is the most common owl in the UK?
A tea-towel.

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Person H: What’s yellow and can’t swim?
A bulldozer.

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Person I: How did the hipster burn his tongue?
He drank his coffee before it was cool.

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Person D: Why did the Mexican push his wife off a cliff?
Tequila.

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Person J: What do you call a man who’s lost his car?
Carlos.

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Person C: Why did the lobster blush?
Because the sea weed.

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Real impressive.
Person J: Being a finalist at the big ram fair in Birmingham. I was only twelve years old and it was just such an amazing experience for me.

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Person C: Managing to get into a top university and then graduating with a 2:1, still very proud, still going to go on about it for my whole life.

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Person K: I was playing football with my friends and I scored six goals.

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Person L: Proudest moment of my life so far was being accepted onto the foundation course at East 15 acting school.

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Person I: Being named player of the season for my first 15 rugby team.

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Person A: Just completing my degree, and it’s proud because none of my family has ever gone to university before.

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Person M: 100% in Assassins Creed 2 that was hard that took ages, that took so long – yeah that’s gotta be it.

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Real engagement. Real people. Real insights.
Keep it real. Keep it Savanta.