Media Effectiveness Solutions

Author:
Shaun Austin, Head of Media

The changing media landscape, fuelled by emerging technologies is influencing how brands interact with today’s media and how consumers are accessing it.

This new (increasingly digital) dynamic has created a real challenge for the way companies engage with audiences at a strategic and tactical level, and in turn, how audiences react and respond in their brand relationship.

The emphasis to stay relevant with audiences has never been greater, however you are engaging with them. Brands can now build relationships across a range of platforms, including TV, radio, online, OOH, social media. Whatever the campaign, whether it’s through advertising, sponsorship, product placement or today’s celebrity influencers, media measurement through research plays a key role in enabling brands to maximise effectiveness and ROI across a range of metrics.


Points of View

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Will people pay to stream the latest film releases at home?

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Measuring ad effectiveness in a world without cookies

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Branding the brain

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How we help clients

Test and launch successful campaigns

Advertising campaign effectiveness

Test new advertising and comms before launch amongst your target audience to optimise and refine creative/messaging for maximum impact. Post launch sponsorship and campaign evaluation helps to understand impact of campaign and ROI, and the performance of each campaign element against key KPIs. Tools include digital ad-pretesting, Campaign Optimiser and a range of biometrics to understand the emotional impact of a campaign.

Understanding the media landscape

Engaging audiences

Understand how to acquire new audiences as well as engaging existing audiences for longer. Identify how enhancements in technologies are helping to drive audiences to engage and consume content through an ever-increasing number of platforms.

Understand how best to monetise audiences through subscriptions and advertising to maximise ROI.

Improve targeting and cut-through

Marketing campaign effectiveness

Brand tracking allows you to benchmark your brand’s strength in a competitive context and set targets for brand growth. Over time you’ll be able to measure and monitor the effectiveness of your marketing strategies and whether shifting brand perceptions align to your long-term goals.

Build and maintain a strong brand

Brand positioning

Identify your optimal brand positioning and architecture through a comprehensive assessment of the market and your existing brand equity. Track your brand performance over time to monitor shifting brand perceptions and course-correct your strategy.

As a not for profit organisation, it’s absolutely vital we get the most out of our ads to maximise their impact, with the media budget available. We already had a strong ad, but what I found really useful about the approach was knowing which elements were working harder for us and why, and which parts less so – all of which helped inform what changes were required to really cut-through.
Head Of Brand & Planning, Nuffield Health

Showcase

Introducing BrandVue: Your daily source for insight

Based on a continuous survey of tens-of-thousands of members of your target market and covering all key competitors, the BrandVue dashboard is a highly reliable, user-friendly window on how customers perceive brands in your sector and rate their experiences with them.

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Get in Touch

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If you’d like to speak with one of our experts right now, please call: 020 7632 3434 (UK) or 646-856-9750 (US)